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Marktbasiertes Management: Strategien 3. Auflage Best 190721LMT/BA
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eBay-Artikelnr.:113827615832
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780130082183
Über dieses Produkt
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
013008218X
ISBN-13
9780130082183
eBay Product ID (ePID)
3038585049
Product Key Features
Number of Pages
432 Pages
Publication Name
Market-Based Management
Language
English
Publication Year
2002
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
21.4 Oz
Item Length
9.3 in
Item Width
7 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2002-192950
Reviews
"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." Ron Goldsmith, Florida State University "What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." -- Glenn Christensen, Brigham Young University "Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education "The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." Torsten Ringberg, University of Wisconsin-Milwaukee
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
I. MARKET-BASED MANAGEMENT. 1. Market Orientation and Performance. 2. Marketing Metrics and Marketing Profitability. II. MARKET ANALYSIS. 3. Market Demand and Market Share. 4. Customer Analysis and Value Creation. 5. Market Segmentation and Segmentation Strategies. 6. Competitor Analysis and Competitive Advantage. III. MARKETING MIX STRATEGIES. 7. Product Positioning and Brand Management. 8. Pricing and Pricing Strategies. 9. Marketing Channels and E-Marketing Systems. 10. Marketing Communications and Sales Response. IV. STRATEGIC MARKETING. 11. Strategic Market Planning. 12. Offensive Marketing Strategies. 13. Defensive Marketing Strategies. V. MARKETING PLANS and PROFITABLE GROWTH. 14. Building a Marketing Plan. 15. Implementing a Marketing Plan. 16. Profit Impact of Marketing Strategies.
Synopsis
For marketing management and marketing strategy courses (MBA and advanced undergraduate). Market-Based Management is unique in that every chapter is performance-based. While other texts emphasize concepts and theory, Roger Best presents a more strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout. Paperback and a manageable 400 pages means this text is ideal for instructors who supplement it with cases and/or simulations., For courses in Marketing Management and Marketing Strategy. The third edition will retain its focus and strengths (more applied/focused on customer value and profitability) while addressing weaknesses. - NEW - Cutting-edge content added - New emphasis on E-Marketing (Chapter 9); Supply Chain Management (added to Chapters 3 and 9); Customer Relationship Management (added to Chapters 1,4, and 5); and Branding (Chapter 7). - NEW - Integrated coverage of the Internet - Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence. - NEW - Application Problems at the ends of chapters have an interactive component - Each chapters Application Problem has on-line interactive spreadsheets. Students are given the data and instructed which cells to change to evaluate the profit impact of a marketing strategy. Correct solutions will be in the instructors manual. - Allows instructors to create their own assignments using the data and spreadsheets. - NEW - Power Point Lecture Slides have been improved and enhanced based on user feedback. - Expanded coverage of developing a Marketing Plan in Chapter 14. - Students learn by example with the developmen
LC Classification Number
HF5415.13.B46 2003
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- eBay automated Feedback- Bewertung vom Käufer.Letzter MonatOrder delivered on time with no issues
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- o***n (503)- Bewertung vom Käufer.Letzter MonatBestätigter KaufA true big joy to order from this wonderful kind Seller! The items are so neatly presented and packed, with lots of kindness, propriety and personal attention to customers! Very well organised delivery internationally with correctly completed customs forms which do not arrive with double taxation, as happens often with other sellers. Thank you so much, from the bottom of my heart, for your splendid Customer Service and for your beautiful items! Very best blessings!