Voices That Matter Ser.: Logo Design Love : A Guide to Creating Iconic Brand...

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ISBN
9780321985200
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Peachpit Press
ISBN-10
0321985206
ISBN-13
9780321985200
eBay Product ID (ePID)
201570411

Product Key Features

Number of Pages
240 Pages
Publication Name
Logo Design Love : a Guide to Creating Iconic Brand Identities
Language
English
Publication Year
2014
Subject
Desktop Applications / Desktop Publishing, Graphic Arts / Branding & Logo Design, Industrial, General
Type
Textbook
Author
David Airey
Subject Area
Design, Art, Computers
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
15.4 Oz
Item Length
8.9 in
Item Width
7 in

Additional Product Features

Edition Number
2
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
741.6
Table Of Content
Introduction Part I: The importance of brand identity Chapter one. We're surrounded Chapter two. It's the stories we tell Chapter three. Elements of iconic design Part II: The process of design Chapter four. Laying the groundwork Chapter five. Skirting the hazards of a redesign Chapter six. Pricing design Chapter seven. From pencil to PDF Chapter eight. The art of the conversation Part III: Moving forward Chapter nine. Staying motivated Chapter ten. Your questions answered Chapter eleven. 31 practical logo design tips Chapter twelve. Beyond the logo
Synopsis
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last, Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love , David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love , you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last, This edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. Logo Design Love shows students how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects--including sketches and final results of his own successful designs--he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love , students learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
LC Classification Number
NC1002.L63A37 2015

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