Alibaba's World - Porter Erisman - 6 CD Hörbuch

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Type
Audiobook
ISBN
9781483085210
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Blackstone Audio, Incorporated
ISBN-10
148308521X
ISBN-13
9781483085210
eBay Product ID (ePID)
15038615848

Product Key Features

Book Title
Alibaba's World : How a Remarkable Chinese Company Is Changing the Face of Global Business
Publication Year
2015
Topic
General, E-Commerce / General (See Also Computers / Electronic Commerce)
Language
English
Genre
Business & Economics
Author
Porter Erisman
Format
Compact Disc

Dimensions

Item Length
5.7 In.
Item Width
5.2 In.

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Reviews
It is difficult to imagine anyone more qualified than Porter Erisman to provide Westerners with deep insight into one of the greatest business stories of China and of this century. That Porter happens to be an extremely engaging writer with a wry and savvy eye makes this not only a must-read but an utterly enjoyable one too., Erisman's comprehensive account of 'how a schoolteacher rose from obscurity to build the world's largest e-commerce company' provides a dizzying look at this company's startling birth, growth, and success...A fascinating insider's look at the digital opening of China., An absolute delight to read. Porter Erisman has crafted an insider's loving portrayal of the world's largest e-commerce site, from its humble beginnings in Hong Kong and rural China to its present-day dominance of the online China trade...The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World . It's how the East was won., Few westerners have had the opportunity to be in the inner sanctum of a Chinese company. Erisman makes you feel like you were there through the all trials and tribulations--from Alibaba's humble origins to its David vs. Goliath meetings with the chiefs of eBay, Google, and Yahoo, to its remarkable arrival as Internet titan. A must-read, full of practical learning for anyone seeking to understand Chinese entrepreneurship or build the business of their dreams.
Number of Volumes
7 vols.
Dewey Decimal
381/.1420951
Edition Description
Unabridged edition
Synopsis
Porter Erisman, a former vice president at Alibaba Group, offers an inside glimpse of the behemoth that's poised to transform the e-commerce world. What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall with 600 million registered users (Amazon has roughly 200 million). It executes about 80 percent of China's e-commerce transactions and generates nearly 70 percent of all packages in China, making up close to 2 percent of China's entire GDP. And its marketplaces include another 60 million small and medium-sized business users spread over 200 countries. This Chinese company is poised to make its global debut with an initial public stock offering that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China and now the world. He shares stories of weathering the dot-com crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the e-commerce world today. Erisman also analyzes Alibaba's role as a harbinger of the new global business landscape, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive., In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history--bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive., In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history--bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World , author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive.

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