Zurück zur Startseite
|Eingestellt in Kategorie:
|
Auf die Beobachtungsliste

Bild 1 von 1

Verwaltung der neuen Kundenbeziehung, HC, Ian Gordon - NEU - Bild 1 von 1
Ähnlichen Artikel verkaufen?
Selbst verkaufen

Verwaltung der neuen Kundenbeziehung, HC, Ian Gordon - NEU

Artikelzustand:
Neu
Preis:
£19,19
(inkl. MwSt.)
Ca.CHF 21,64
Versand:
£12,99 (ca. CHF 14,65) Standardversand. Weitere Detailsfür Versand
Standort: Southport, Vereinigtes Königreich
Lieferung:
Lieferung zwischen Fr, 21. Jun und Fr, 28. Jun nach 43230 bei heutigem Zahlungseingang
Liefertermine - wird in neuem Fenster oder Tab geöffnet berücksichtigen die Bearbeitungszeit des Verkäufers, die PLZ des Artikelstandorts und des Zielorts sowie den Annahmezeitpunkt und sind abhängig vom gewählten Versandservice und dem ZahlungseingangZahlungseingang - wird ein neuem Fenster oder Tab geöffnet. Insbesondere während saisonaler Spitzenzeiten können die Lieferzeiten abweichen.
Verkäufer verschickt innerhalb von 3 Tagen nach Zahlungseingang.
Rücknahmen:
30 Tage Rückgabe. Käufer zahlt Rückversand. Weitere Details- Informationen zu Rückgaben
Zahlungen:
     

Sicher einkaufen

eBay-Käuferschutz
Geld zurück, wenn etwas mit diesem Artikel nicht stimmt. 
Mehr erfahreneBay-Käuferschutz - wird in neuem Fenster oder Tab geöffnet

Angaben zum Verkäufer

Angemeldet als gewerblicher Verkäufer
Artikel melden - wird in neuem Fenster oder Tab geöffnet
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:122501206946
Zuletzt aktualisiert am 02. Apr. 2023 09:13:47 MESZAlle Änderungen ansehenAlle Änderungen ansehen

Artikelmerkmale

Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN
9781118092217
EAN
9781118092217
Publication Year
2013
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Item Height
236mm
Author
Ian Gordon
Publisher
John Wiley & Sons INC International Concepts
Item Width
163mm
Subject
Marketing
Item Weight
670g
Number of Pages
352 Pages

Über dieses Produkt

Product Information

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP ?Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.? ? William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA ?A very comprehensive and practical book on managing relationships with existing customers in the age of social media! I particularly enjoyed reading chapters on teaching customers new behaviors, which were illustrated by excellent case studies.? ? Jagdish N. Sheth, Ph.D. , Charles H. Kellstadt Professor of Marketing, Emory University, Atlanta, GA ?The strategic breadth and depth of this book is impressive as Gordon explores the new customer and how to plan and manage the new customer relationship. I found his review of strategies, techniques and technologies for social, mobile, mass customization and customer analytics to be particularly insightful. Gordon urges marketers to live and breathe one-through-one marketing and to master social engagement techniques. The checklists, cases and examples make the content grounded and actionable. This is an important, current and detailed book to which every organization should pay close attention to improve customer relationships and create shareholder value.? ? Marcus Ruebsam, Vice-President, Line-of-Business Marketing Solutions, SAP AG, Walldorf, Germany ?There are many books on CRM, but I recommend this one because Gordon?s book does what others do not. He considers CRM strategy and evolves it to recognize a new customer, one who is always connected, socially available and influential. The book doesn?t just discuss many point solutions for specific marketing challenges; it integrates technology with strategy, people, process and customer analytics to develop relationships continuously. This book is a broad and deep exploration of CRM, providing practical, fact-based perspectives that every company can use to validate and rethink their customer and stakeholder relationships.? ? Helmuth Cepeda, Small, Medium and Distribution Director, Microsoft Mexico, Mexico City, Mexico Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated as segments of one rather than members of a target market. Word of mouth and recommendations are vital as customers influence one another more than a company can do within its own advertising or customer dialogs. Today?s customer is always online, accessible and connected. Now marketing is not only direct and customer-specific but a continuous process by which companies seek to engage customers and be progressively more relevant, attractive and valuable. This is the era of a new customer relationship?an individual relationship that is social, mobile and local, influenced by peers and shaped by cognitive, behavioural and social psychological principles. New techniques, processes and technologies transform what it means to implement marketing strategy and achieve improved business results. The new customer relationship requires that even those companies that have embraced customer relationship management ought to reassess their customer management. Now every marketing decision, whether online or in the physical world, whether of a

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118092217
eBay Product ID (ePID)
141453848

Product Key Features

Author
Ian Gordon
Publication Name
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
352 Pages

Dimensions

Item Height
236mm
Item Width
163mm
Item Weight
670g

Additional Product Features

Title_Author
Ian Gordon
Country/Region of Manufacture
United States

Artikelbeschreibung des Verkäufers

Rechtliche Informationen des Verkäufers

USt-IdNr.:
  • GB 186452776
bookaxis2015

bookaxis2015

99,6% positive Bewertungen
88 Tsd. Artikel verkauft
Shop besuchenKontakt

Detaillierte Verkäuferbewertungen

Durchschnitt in den letzten 12 Monaten

Genaue Beschreibung
5.0
Angemessene Versandkosten
5.0
Lieferzeit
4.9
Kommunikation
4.9

Beliebte Kategorien in diesem Shop

Alle ansehenKategorien
ArtBusiness & EconomicsComputersEducationGamesLawPhilosophyPhotographyPolitical Science
Angemeldet als gewerblicher Verkäufer

Verkäuferbewertungen (27'399)

b***n (386)- Bewertung vom Käufer.
Letzter Monat
Bestätigter Kauf
QUICK DELIVERY
Carbs & Cals Carb & Calorie Counter: Count Your Carbs & Calories wi (Nr. 124347784557)
a***i (1158)- Bewertung vom Käufer.
Letzter Monat
Bestätigter Kauf
Excellent seller! Have read all the other books by this author and am looking forward to reading this one. Book arrived in perfect condition - many thanks :)
Shadow of the Eagle: 'A terrific read' Conn Iggulden by Damion Hunter (Nr. 126197797158)
h***u (578)- Bewertung vom Käufer.
Letzter Monat
Bestätigter Kauf
Fantasic service. Had an issue with courier (not seller's fault), and very quick in getting the issue resolved without any fuss. Definitely recommended. 10 out of 10.
Beast: John Bonham and the Rise of Led Zeppelin by C. M Kushins (Nr. 126373725439)
Alle Bewertungen ansehen

Noch mehr entdecken: