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Business Communication at Work Instructor Annotated Edition Third Edition
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Standort: Clermont, Florida, USA
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eBay-Artikelnr.:123889121632
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780073138312
Über dieses Produkt
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073138312
ISBN-13
9780073138312
eBay Product ID (ePID)
50418664
Product Key Features
Number of Pages
536 Pages
Language
English
Publication Name
Business Communication at Work
Publication Year
2006
Subject
Business Communication / General
Features
Revised
Type
Textbook
Subject Area
Non-Classifiable, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
37.3 Oz
Item Length
10.8 in
Item Width
8.6 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2005-057669
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.4/5
Edition Description
Revised edition
Table Of Content
Unit 1 Chapter 1: Setting the Stage for Effective Communication Chapter 2: Choosing the Right Words Chapter 3: Developing Sentences and Paragraphs Unit 2 Chapter 4: Developing Listening and Speaking Skills Chapter 5: Planning and Organizing Business Messages Chapter 6: Using Technology to Improve Communication Chapter 7: Formatting Business Messages Unit 3 Chapter 8: Goodwill Principles and Goodwill Messages Chapter 9: Messages for Inquiries and Requests Chapter 10: Claim and Adjustment Messages Chapter 11: Persuasive Messages Chapter 12: Order, Credit, and Collection Messages Unit 4 Chapter 13: Developing Memos and Memo Reports Chapter 14: Creating Press Releases, Newsletters, and Letters to Public Officials Chapter 15: Constructing and Presenting Reports Chapter 16: Preparing Meeting Communications Unit 5 Chapter 17: Conducting the Job Search Chapter 18: Selling Yourself to Employers
Synopsis
BCW/3 is a very practical, hands-on text-workbook to help students learn how to write the types of communication that they are most apt to experience on the job. Each chapter is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want. The book is full of examples of letters, memos, etc, so, students can actually see the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. This text provides the basics for communicating effectively in business, including writing, listening, and speaking., Business Communications at Work, 3e is a very practical, hands-on text-workbook to help students learn to use the types of communication that they are most apt to experience on the job. The book is full of examples of letters, memos, and correspondence designed to demonstrate the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. Each chapter of the book is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want.
LC Classification Number
HF5718.S26 2007
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