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THE PRACTICAL MARKETING WORKBOOK: OVER 250 EXERCISES FOR By Geoff Fripp
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Standort: Staten Island, New York, USA
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eBay-Artikelnr.:125851055797
Artikelmerkmale
- Artikelzustand
- Type
- Paperback
- Publication Name
- Independently published
- ISBN-10
- 1520728689
- ISBN
- 9781520728681
Über dieses Produkt
Product Identifiers
Publisher
Independently Published
ISBN-10
1520728689
ISBN-13
9781520728681
eBay Product ID (ePID)
247327436
Product Key Features
Book Title
Practical Marketing Workbook : Over 250 Exercises for Teaching Marketing Ideal for Flipped Classrooms
Number of Pages
417 Pages
Language
English
Topic
Marketing / General
Publication Year
2017
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
43.1 Oz
Item Length
11.7 in
Item Width
8.3 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Synopsis
This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.Chapters of the Marketing Workbook, Introductory marketing concepts, Marketing strategy and plans, The marketing environment, Marketing research and information, Consumer behavior, Segmentation, targeting and positioning, Customer relationship marketing (CRM), New product development, Products and brands, Pricing, Place and logistics, Integrated marketing communications,Key Features of the Practical Marketing Workbook, Contains over 250 activities - all with simple instructions, Quick and easy to use, Ideal for flipped classroom environments, The ideal resource for teaching 'Marketing Principles', Also a great resource for 'Consumer Behavior', 'Promotions Management' and 'Marketing Strategy', Provides variety and interest for students, Appeals to student's different learning styles, Uses a mix of simple and more complex activities, Adaptable for both undergraduate and masters programs, Also suitable for use with senior high school students, Flexible for 1-2 hour tutorial sessions, or for longer lectures, Reinforces theory and enables understanding and application, All activities and exercises tried and tested in the classroom
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Verkäuferbewertungen (1'561)
- 6***a (638)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis selling answered all my questions and sent me a message to let me know she had shipped my item. I appreciated this. Packaged with care! VERY fast shipping!! BETTER then described!! Thank you!!
- m***- (2224)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem was received VERY well-wrapped only days after I paid for it. CD is in mint condition, exactly as pictured and described. I would buy here again without hesitation.
- i***d (1)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWas packaged very well, arrived when said it would, great seller .. item was as described and was a decent priceTim McGraw Silver Eau De Toilette Cologne Coty 1 Oz/30ml No Cap See Details (Nr. 127195944596)
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RareTastic
100% positive Bewertungen•5.2 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (1'561)
- 6***a (638)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis selling answered all my questions and sent me a message to let me know she had shipped my item. I appreciated this. Packaged with care! VERY fast shipping!! BETTER then described!! Thank you!!
- m***- (2224)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem was received VERY well-wrapped only days after I paid for it. CD is in mint condition, exactly as pictured and described. I would buy here again without hesitation.
- i***d (1)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWas packaged very well, arrived when said it would, great seller .. item was as described and was a decent priceTim McGraw Silver Eau De Toilette Cologne Coty 1 Oz/30ml No Cap See Details (Nr. 127195944596)