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eBay-Artikelnr.:126581780145
Artikelmerkmale
- Artikelzustand
- Signed By
- Kenneth W Gronbach
- Signed
- Yes
- ISBN
- 9780814434697
Über dieses Produkt
Product Identifiers
Publisher
Amacom
ISBN-10
081443469X
ISBN-13
9780814434697
eBay Product ID (ePID)
21038735341
Product Key Features
Book Title
Upside : Profiting from the Profound Demographic Shifts Ahead
Number of Pages
288 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General, Marketing / Research
Publication Year
2017
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
18.7 Oz
Item Length
9.4 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-044183
Reviews
"Synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises." - Midwest Book Review, "...ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "Provides insights about the science of Socio-Demographic changes and actionable information on how these changes can have a major impact on organizations...for anyone who wants to understand consumer behavior." --PM World Journal, "Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." - Anna Jedrziewski, Retailing Insight, " Upside is a revealing examination into what really causes social and economic shifts." Seattle Post Intelligencer, "…ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics." -This Week in America, "...ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, " Upside is a revealing examination into what really causes social and economic shifts." - Seattle Post Intelligencer, "Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." -- Anna Jedrziewski, Retailing Insight, "...provides a unique socioeconomic history, challenging insights, and a practical guide into the meaning and impact of contemporary demographics on the future global demand for products and services." --Choice
Number of Volumes
1 vol.
Edition Description
Special
Synopsis
What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead.In Upside, demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing reams of data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided for readers the lively and certainly surprising answers. Find out:* What each age cohort is likely to buy both now and in the future* What sectors are likely to grow or lag* How profits dovetail with consumer numbers* How to make sense of the numbers to chart your own path* And more!Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously., Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs How will Generation Y alter housing and transportation Which states will have the most dynamic workforces when the Millennials settle into their careers The next generational wave is shaking up the rank and file. How will it all affect you Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers. In Upside, you will find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously., What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead.In Upside, demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing reams of data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided for readers the lively and certainly surprising answers. Find out: - What each age cohort is likely to buy both now and in the future- What sectors are likely to grow or lag- How profits dovetail with consumer numbers- How to make sense of the numbers to chart your own path- And more Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously., Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers. In Upside , you will find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously., Unlock hidden business opportunities when you understand the upside of Boomers, Gen Xers, Millennials, and other generations, and how each is impacting markets and economies in their own unique way.
LC Classification Number
HF5415.127.G763 2017
As told to
Moye, M. J.
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Verkäuferbewertungen (323)
- b***b (1133)- Bewertung vom Käufer.Letzter MonatBestätigter KaufArrived in good shape — thanks!
- p***p (3398)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent eBay seller, sealed from the US mint, securely packaged, quick delivery. Thank you, AAA+++
- p***o (65)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSeller was quick to respond to messages and was great to work with. Would recommend to do business with again