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Implementierung von SAP® CRM: Der Leitfaden für Geschäfts- und Technologiemanager

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Artikelzustand
Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Release Year
2014
Book Title
Implementing SAP® CRM: The Guide for Business and Technology ...
ISBN
9781482231427

Über dieses Produkt

Product Identifiers

Publisher
Auerbach Publishers, Incorporated
ISBN-10
1482231425
ISBN-13
9781482231427
eBay Product ID (ePID)
201625685

Product Key Features

Number of Pages
513 Pages
Publication Name
Implementing Sap® Crm : the Guide for Business and Technology Managers
Language
English
Subject
Enterprise Applications / Business Intelligence Tools, Management Information Systems, Customer Relations, Databases / General, Information Technology
Publication Year
2014
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Vivek Kale
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
38.5 Oz
Item Length
10.4 in
Item Width
7.2 in

Additional Product Features

Intended Audience
College Audience
LCCN
2014-033351
Dewey Edition
23
Reviews
"Vivek Kale's book is an authoritative and wide-ranging commentary on SAP CRM's value to business adopters. A much welcomed addition to my CRM library." -- Dr. Francis Buttle, Professor, Consultant, and Author of Customer Relationship Management: Concepts and Technologies "Vivek Kale's book provides a significant and exceptional contribution to the body of knowledge for Customer Relationship Management (CRM). The book is unique in that it explains the role that software technology has in implementing and sustaining a robust CRM business program. It is written with a comfortable style and does an excellent job of explaining the nuances of CRM." -- Gary Cokins, Founder, Analytics-Based Performance Management LLC, Author of Predictive Business Analytics and Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics
Illustrated
Yes
Dewey Decimal
658.8/12028553
Table Of Content
Setting the Stage. The Relationship-Based Enterprise. Customer Relationship Management (CRM) System. CRM Evaluation. CRM Selection. SAP CRM Solution. SAP CRM Implementation Project Cycle. SAP CRM and Enterprise Business Process Re-engineering. SAP CRM Applications . SAP CRM Enterprise Applications. SAP E-Business Applications. SAP CRM Application Environment. SAP Tools and Programming. Pre-Implementation Stage . Initiating the SAP Project. Implementation Stage. SAP ASAP Methodology. Post-Implementation Stage. Supporting and Enhancing SAP CRM . SAP CRM Implementation and Beyond. Valuing the Relationship-Based Enterprise. Beyond the Relationship-Based Enterprise.
Synopsis
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company's bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships., In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP(R) CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company's bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.
LC Classification Number
HF5415.5.K35 2015

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