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eBay-Artikelnr.:126930920963
Artikelmerkmale
- Artikelzustand
- Release Year
- 1998
- Book Title
- Phrases That Sell : The Ultimate Phrase Finder to Help You Pro...
- ISBN
- 9780809229772
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0809229773
ISBN-13
9780809229772
eBay Product ID (ePID)
1020050
Product Key Features
Number of Pages
160 Pages
Publication Name
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Language
English
Publication Year
1998
Subject
General, Word Lists, Composition & Creative Writing, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Language Arts & Disciplines, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
12.7 Oz
Item Length
8.7 in
Item Width
8.5 in
Additional Product Features
LCCN
97-043790
Dewey Edition
21
Dewey Decimal
659.13/2
Intended Audience
Trade
Synopsis
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block.", "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
LC Classification Number
HF5827.W47 1998
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bluevasebooks
99,4% positive Bewertungen•1.1 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (254'423)
- g***a (93)- Bewertung vom Käufer.Letzter MonatBestätigter KaufEs un fiasco este recetario, no lo compren
- t***7 (3450)- Bewertung vom Käufer.Letzter MonatBestätigter KaufT
- s***- (1625)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat thanks!