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Überzeugen mit Daten: Ein Leitfaden zum Entwerfen, Bereitstellen und Verteidigen Ihrer Daten
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eBay-Artikelnr.:126966487291
Artikelmerkmale
- Artikelzustand
- Brand
- Unbranded
- Style
- ABIS_BOOK
- Color
- Purple
- ISBN
- 9780262543279
Über dieses Produkt
Product Identifiers
Publisher
MIT Press
ISBN-10
0262543273
ISBN-13
9780262543279
eBay Product ID (ePID)
15050029485
Product Key Features
Book Title
Persuading with Data : a Guide to Designing, Delivering, and Defending Your Data
Number of Pages
264 Pages
Language
English
Topic
Business Communication / Meetings & Presentations, Communication Studies, Commerce, Business Writing
Publication Year
2022
Illustrator
Yes
Genre
Language Arts & Disciplines, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
19.7 Oz
Item Length
9 in
Item Width
8 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-014619
Dewey Edition
23
Dewey Decimal
658.452
Table Of Content
Introduction 1 Part I Understanding Perception Chapter 1 Know Your Own Mind (in order to change others') 8 Chapter 2 See How Graphs Work (inside your brain) 20 Part II Designing Your Data Chapter 3 Choose the Right Graph (for your data) 46 Chapter 4 Simplify to Amplify (your message) 78 Chapter 5 Build Effective Slides (with the point in mind) 100 Part III Organizing Your Data Chapter 6 Structure Your Data (so others can follow it) 126 Chapter 7 Frame the Data to Persuade (so the audience acts) 168 Part IV Delivering and Defending Your Data Chapter 8 Present Your Data (with less preparation) 195 Chapter 9 Prepare for Resistance (because resistance shows they care) 216 Acknowledgments 242 Bibliography 247 Index 249
Synopsis
An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers--from undergraduates to mid-career and executive-level professionals--and has been tested in settings that include academic classes and workplace training sessions., An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers-from undergraduates to mid-career and executive-level professionals-and has been tested in settings that include academic classes and workplace training sessions.
LC Classification Number
HF5718.22.K395 2022
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InflatableMadness
97,2% positive Bewertungen•704 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (480'163)
- m***l (558)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent
- e***a (527)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThank you!
- s***s (989)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExactly as described, shipped quickly, arrived promptly, and packaged extremely well. Great seller, thank you.