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Book Title
Best Practices in Law Firm Business Development and Marketing
ISBN
9781402431166

Über dieses Produkt

Product Identifiers

Publisher
Practising Law Institute
ISBN-10
1402431163
ISBN-13
9781402431166
eBay Product ID (ePID)
10038799310

Product Key Features

Number of Pages
208 Pages
Language
English
Publication Name
Best Practices in Law Firm Business Development and Marketing : Business Development and Marketing for Law Firms
Subject
Business & Financial, Law Office Management, Legal Profession, E-Commerce / Internet Marketing, General
Publication Year
2019
Type
Textbook
Subject Area
Law, Business & Economics
Author
Practising Law Insitute, Deborah Farone
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
15.6 Oz
Item Length
8.8 in
Item Width
5.8 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2018-938490
Table Of Content
Chapter 1: Opening the Boxes of Best Practices Chapter 2: Technology and Marketing: The Impact of Procurement, Proposals, Outsourcing and AIChapter 3: Client RelationsChapter 4: Culture and Pursuing New BusinessChapter 5: Building a Marketing Department and Hiring the Right CMOChapter 6: Rewarding Business Development, Coaching and TrainingChapter 7: Personal Positioning, Visibility and TacticsChapter 8: Traditional and Social Media Chapter 9: Women and MarketingChapter 10: The Future of Business Development and Legal Marketing
Synopsis
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing., Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession., Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including:the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
LC Classification Number
KF316.5F37 2019

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