Bild 1 von 4
Galerie
Bild 1 von 4
Ähnlichen Artikel verkaufen?
Propaganda
US $9,89
Ca.CHF 7,95
Artikelzustand:
3 verfügbar18 verkauft
- Sofort-KaufenPropaganda
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos Standard Shipping.
Standort: Houston, Texas, USA
Lieferung:
Lieferung zwischen Do, 4. Dez und Di, 9. Dez nach 94104 bei heutigem Zahlungseingang
Rücknahme:
Keine Rücknahme.
Zahlungen:
Sicher einkaufen
Info zum Artikel
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:127142944712
Artikelmerkmale
- Artikelzustand
- Brand
- None
- Type
- Does not apply
- EAN
- 9781684228416
- Package Dimensions LxWxH
- 8.46x5.51x0.43 Inches
- ISBN
- 9781684228416
- Weight
- 0.4 Pounds
Über dieses Produkt
Product Identifiers
Publisher
Martino FINE Books
ISBN-10
1684228417
ISBN-13
9781684228416
eBay Product ID (ePID)
15065851126
Product Key Features
Book Title
Propaganda
Number of Pages
140 Pages
Language
English
Publication Year
2024
Topic
Media Studies, History & Theory, Censorship
Genre
Political Science, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
6.6 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
18
Dewey Decimal
301.15/4/0973
Synopsis
2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call "branding". Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the "father of public relations." Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent.'" During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company.
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
moha_1721V
99,2% positive Bewertungen•2.6 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (1'309)
Dieser Artikel (3)
Alle Artikel (1'309)
- p***s (483)- Bewertung vom Käufer.Letztes JahrBestätigter KaufFastest shipping ever! Great service.
- i***i (1263)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Transaction AAA
- Automatische Bewertung von eBay- Bewertung vom Käufer.Letzte 6 MonateBestellung pünktlich und problemlos geliefert
- m***t (705)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPhenomenal 5⭐ seller •:*¨¨*:★*¨¨*:•. . Since my order was a large order of perfume, I worried about leakage but bottle arrived perfectly intact, sealed in its original plastic wrapping, and obviously new just as described. Thank you for providing this excellent quality women's perfume at a reasonable price. Thank you also for the lightning-fast⚡️shipping, free s/h, careful packaging, and all around great customer service.
- 8***e (135)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFantastic seller, package said delivered, never received it. Contacted seller, immediate refund. I’m going to re-purchase this same item from this seller!
- m***2 (403)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was delivered and stolen out my mail box. I contacted seller to inform him that I could not leave a feedback. He replied and refunded my money. What great seller! I did not expect a refund! Thanks seller! BobHostiles Hostiles (Nr. 127028372668)