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Was die Zeichen sagen: Sprache, Gentrifizierung und Platzgestaltung in Brooklyn
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Was die Zeichen sagen: Sprache, Gentrifizierung und Platzgestaltung in Brooklyn
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Was die Zeichen sagen: Sprache, Gentrifizierung und Platzgestaltung in Brooklyn

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    eBay-Artikelnr.:127309212708
    Zuletzt aktualisiert am 27. Sep. 2025 01:16:53 MESZAlle Änderungen ansehenAlle Änderungen ansehen

    Artikelmerkmale

    Artikelzustand
    Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
    Release Year
    2020
    Book Title
    What the Signs Say: Language, Gentrification, and Place-Making...
    ISBN
    9780826522788
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Vanderbilt University Press
    ISBN-10
    0826522785
    ISBN-13
    9780826522788
    eBay Product ID (ePID)
    10038826102

    Product Key Features

    Number of Pages
    314 Pages
    Publication Name
    What the Signs Say : Language, Gentrification, and Place-Making in Brooklyn
    Language
    English
    Publication Year
    2020
    Subject
    Graffiti & Street Art, Linguistics / Sociolinguistics, Anthropology / Cultural & Social, Customs & Traditions, Advertising & Promotion, Sociology / Urban
    Type
    Textbook
    Subject Area
    Art, Social Science, Language Arts & Disciplines, Business & Economics
    Author
    Edward Snajdr, Shonna Trinch
    Format
    Trade Paperback

    Dimensions

    Item Height
    1 in
    Item Weight
    24.7 Oz
    Item Length
    7.9 in
    Item Width
    8 in

    Additional Product Features

    Intended Audience
    Scholarly & Professional
    LCCN
    2019-031000
    Reviews
    "This analysis of Brooklynites' sense of place is strikingly innovative and the ethnography utterly engaging. We see signage changing with the influx of gentrification, contrasting assumptions about whose Brooklyn it really is, and both older and newer residents invested in a sense of place as incoming chain businesses assuredly are not." -- Bonnie Urciuoli , author of Exposing Prejudice: Puerto Rican Experiences of Language, Race, and Class, " What the Signs Say charts emerging terrains of gentrification through an acute, open-eyed, and deeply contextualized reading of Brooklyn streetscapes and the signs that shape them. This is a fascinating and textured case study in itself. It also models generative new ways of approaching the complex intersections of language, landscape, and social experience." -- Donald Brenneis , coeditor of the Annual Review of Anthropology, "A compelling study of how business signs in Brooklyn neighborhoods serve as 'place-making technologies' that both signal and work in the interests of gentrification. The central argument--that 'new school' signs, while directly indexing playfulness and cleverness, indirectly index exclusivity--drives home the often subtle but profound ways that language is implicated in gentrification and exclusion, regardless of a sign author's expressed intent." -- Gabriella Gahlia Modan , author of Turf Wars: Discourse, Diversity, and the Politics of Place
    Dewey Edition
    23
    Illustrated
    Yes
    Dewey Decimal
    659.13420974723
    Synopsis
    Although we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters. This book is the recipient of the 2021 Norman L. and Roselea J. Goldberg Prize from Vanderbilt University Press for the best book in the area of art or medicine., Although we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters.
    LC Classification Number
    HF5841.T76 2019

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