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Problem Solved by Michael Johnson 9780714864730 - Former Library - HC
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Problem Solved by Michael Johnson 9780714864730 - Former Library - HC
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Problem Solved by Michael Johnson 9780714864730 - Former Library - HC

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    Artikelmerkmale

    Artikelzustand
    Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
    Subjects
    N/A
    ISBN-10
    N/A
    Modified Item
    No
    Type
    N/A
    Pagination
    320
    Country/Region of Manufacture
    United Kingdom
    Author
    Michael Johnson
    Height
    253mm
    Special Attributes
    N/A, Ex-Library
    Country
    N/A
    Depth
    34mm
    Title
    Problem Solved
    City
    N/A
    Publisher
    Phaidon Press Ltd
    Publication Country
    GB
    Region
    N/A
    Weight
    1291g
    Era
    N/A
    Edition
    2
    Imprint
    Phaidon Press Ltd
    Series
    N/A
    Topic
    N/A
    Width
    220mm
    ISBN
    9780714864730
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Phaidon Press, Incorporated
    ISBN-10
    0714864730
    ISBN-13
    9780714864730
    eBay Product ID (ePID)
    117196980

    Product Key Features

    Edition
    2
    Book Title
    Problem Solved : How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them
    Number of Pages
    320 Pages
    Language
    English
    Publication Year
    2012
    Topic
    Graphic Arts / Commercial & Corporate, Reference, Graphic Arts / Typography
    Illustrator
    Yes
    Genre
    Design
    Author
    Michael Johnson
    Format
    Hardcover

    Dimensions

    Item Height
    1.1 in
    Item Weight
    46.1 Oz
    Item Length
    10 in
    Item Width
    8.6 in

    Additional Product Features

    Intended Audience
    Trade
    Dewey Edition
    22
    Reviews
    "Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points."-- Artichoke, Australia "For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome."-- Design Week "A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' 'filled with excellent examples and presented in an attractive and thoughtful way."-- Grafik "In these days of graphics gurus and superstar admen, Michael Johnson provides a welcome reminder that the lifeblood of design and advertising remains solving some else's communication problem, and doing so elegantly and effectively. An entertaining and through primer which should find favour with students and established practitioners alike."-- Creative Review "or once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome."-- Design Week "Not just an important textbook, but an ode to creative intelligence."-- Magma " Problem Solved articulates 18 design problems, many of which communicators typically will encounter of the course of their careers. In each category, visual examples demonstrate how some of the greatest graphic designers and advertising art directors of the 20th century addressed them... As a survey of outstanding 20th-century communications, this book is very successful."-- Azure " Problem Solved is 288 pages of visual history and erudite commentary that, for working designers and visual aesthetes alike, will be an enlightening exploration of design's central quandaries... Johnson examines his examples in a manner that is fresh and illuminating. He does a lovely job of tying together design, history, and aesthetic concerns into one neat bundle."-- Print, "Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points."--Artichoke, Australia "For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome."--Design Week "A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' 'filled with excellent examples and presented in an attractive and thoughtful way."--Grafik "In these days of graphics gurus and superstar admen, Michael Johnson provides a welcome reminder that the lifeblood of design and advertising remains solving some else's communication problem, and doing so elegantly and effectively. An entertaining and through primer which should find favour with students and established practitioners alike."--Creative Review "or once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome."--Design Week "Not just an important textbook, but an ode to creative intelligence."--Magma "Problem Solvedarticulates 18 design problems, many of which communicators typically will encounter of the course of their careers. In each category, visual examples demonstrate how some of the greatest graphic designers and advertising art directors of the 20th century addressed them... As a survey of outstanding 20th-century communications, this book is very successful."--Azure "Problem Solvedis 288 pages of visual history and erudite commentary that, for working designers and visual aesthetes alike, will be an enlightening exploration of design's central quandaries... Johnson examines his examples in a manner that is fresh and illuminating. He does a lovely job of tying together design, history, and aesthetic concerns into one neat bundle."--Print
    Grade From
    Preschool
    Dewey Decimal
    741.6
    Grade To
    College Graduate Student
    Synopsis
    Designers and advertisers have always had to interpret design briefs, produce solutions to problems and work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and presents a case study to illustrate a particular solution., A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
    LC Classification Number
    NC997

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