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Talent ist nicht genug: Geschäftsgeheimnisse für Designer von Shel Per

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Artikelmerkmale

Artikelzustand
Neuwertig: Buch, das wie neu aussieht, aber bereits gelesen wurde. Der Einband weist keine ...
Title
Talent Is Not Enough: Business Secrets For Designers
ISBN
9780321278791
Publication Name
Talent Is Not Enough : Business Secrets for Designers
Item Length
8.5in
Publisher
Peachpit Press
Series
Voices That Matter Ser.
Publication Year
2006
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Shel Perkins
Item Width
8.7in
Item Weight
16.9 Oz
Number of Pages
392 Pages

Über dieses Produkt

Product Information

Presents what designers need - besides talent - to turn their artistic success into business success. This work helps you learn things such as: How to get on the right career path; How to market your services successfully; How to avoid common legal pitfalls; How to structure projects for success; The secrets of successful teams; and, more.

Product Identifiers

Publisher
Peachpit Press
ISBN-10
0321278798
ISBN-13
9780321278791
eBay Product ID (ePID)
30880730

Product Key Features

Author
Shel Perkins
Publication Name
Talent Is Not Enough : Business Secrets for Designers
Format
Trade Paperback
Language
English
Series
Voices That Matter Ser.
Publication Year
2006
Type
Textbook
Number of Pages
392 Pages

Dimensions

Item Length
8.5in
Item Height
0.9in
Item Width
8.7in
Item Weight
16.9 Oz

Additional Product Features

Lc Classification Number
Hf5386
Reviews
A confident and perceptive mentor, Perkins creates a painless navigation through a range of strategies and issues." Communication Arts Magazine "Packed with information on everything from how to get started to how to stay afloat." STEP Magazine "Shel Perkins spells out every aspect of business for every type of designer in a language that is easy to understand. From career paths to pricing to legal issues, no stone is left unturned. This book is an invaluable asset." Troy Finamore, Finamore Design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." Frank Maddocks, President, Maddocks & amp; Company "It is by far one of the best, if not the best, graphic design business book I have read." Daniel Schutzsmith, GraphicDefine.org "Shel Perkins has brought together the key insights and techniques every designer needs, whether they work from a spare room or a Madison Avenue cubicle. Use this book religiously: You'll have more energy for what matters most - creativity." Bill Camarda, Read Only "Our favorite design consultant and your future best friend, Shel Perkins, literally wrote the book on this subject. Because he's a designer himself, he can give advice in a way that doesn't make creative types want to hurt themselves." Alissa Walker, UnBeige "Whether you're just getting out of design school, thinking of going out on your own, or having large-firm growing pains, this is the book for you." Mike Lenhart, GraphicDesignForum.com "Now that design skills have become a commodity, you need business skills to focus them. Shel Perkins has written a crackerjack book that will be on the shelf of every ambitious designer." Marty Neumeier, president of Neutron, author ofZAG and THE BRAND GAP "Many design firms and designers have benefited from Shel Perkins' sound business perspectives and advice. Now Shel has written a valuable guide that continues that process. The lucky readers ofTalent is Not Enough: Business Secrets for Designers will absorb many important messages that are essential to success. Shel deserves a 'Thank You' for rendering this service to all designers." Roz Goldfarb, President, Roz Goldfarb Associa "Although designers are highly skilled at applying their creativity toward solving design-related problems, most lack the fundamental business knowledge that would enable them to start or optimally run a firm. Whether you're a student, design contractor or design firm owner, Shel Perkins' new book, Talent Is Not Enough: Business Secrets For Designers, is a comprehensive source of information on the professional practice of design." Gerard Furbershaw, Lunar Designtes, " Now that design skills have become a commodity, you need business skills to focus them. Shel Perkins has written a crackerjack book that will be on the shelf of every ambitious designer." Marty Neumeier President, Neutron LLC, author of Zag and The Brand Gap " This is the best left-brain business book I' ve ever read for right-brain designers. And, having two right brains, I know what I' m talking about. I' m recommending Shel' s book to every student of mine and buying a copy for each designer on my staff." Brian Collins Chief Creative Officer, Brand Integration Group, Ogilvy & Mather Worldwide " Damn good advice! This is a fantastic business handbook for designers. It' s loaded with the specific, usable, real-world business knowledge that designers need. Shel has done a masterful job of making the information simple, clear, and easy to follow. This is a must-have book for any designer who wants to succeed in business." Billy Pittard President, Pittard Inc. " This is the most concise and brilliantly informative guide I have ever wished I' d read before establishing three studios for ATTIK. Shel has managed to capture a vast array of learning that most of us only gather after many years of trial and error -- a guide that every independent designer or agency owner should have within arm' s reach." Will Travis President, U.S. Operations, ATTIK " Many design firms and designers have benefited from Shel Perkins' sound business perspectives and advice. Now Shel has written a valuable guide that continues that process. The luckyreaders of Talent Is Not Enough: Business Secrets For Designers will absorb many important messages that are essential to success. Shel deserves a ' Thank You' for rendering this service to all designers." Roz Goldfarb President, Roz Goldfarb Associates, author of Careers by Design " Although designers are highly skilled at applying their creativity toward solving design-related problems, most lack the fundamental business knowledge that would enable them to start or optimally run a firm. Whether you' re a student, design contractor or design firm owner, Shel Perkins' new book, Talent Is Not Enough: Business Secrets For Designers, is a comprehensive source of information on the professional practice of design." Gerard Furbershaw Co-Founder and COO, Lunar Design " Destined to become a dog-eared reference for all those parts of running a design firm that they never taught in college." Mitchell Mauk Principal, Mauk Design " A confident and perceptive mentor, Perkins creates a painless navigation through a range of strategies and issues." Communication Arts Magazine " Our favorite design consultant and your future best friend, Shel Perkins, literally wrote the book on this subject. Because he' s a designer himself, he can give advice in a way that doesn' t make creative types want to hurt themselves." Alissa Walker UnBeige " A great overview of all of the issues that designers need to know to be in business." Nathan Shedroff Author of Making Meaning and Experience Design " This book is simply a must-havefor anyone working in the design profession." Deanna Moore AIGALosAngeles.org " This is a fantastic book, everyone should have a (well-worn) copy. In Shel' s typical style, the information is delivered in clear, concise language. Required and highly valuable reading for us all." Rob Bynder Principal, Robert Bynder Design " Packed with information on everything from how to get started to how to stay afloat." STEP Magazine " Shel Perkins spells out every aspect of business for every type of designer in a language that is easy to understand. From career paths to pricing to legal issues, no stone is left unturned. This book is an invaluable asset." Troy Finamore Finamore Design " It is by far one of the best -- if not t
Copyright Date
2006
Target Audience
Trade
Topic
Desktop Applications / Desktop Publishing, Personal Success, Business Aspects, Graphic Arts / General
Lccn
2006-279012
Dewey Decimal
740.68/8
Dewey Edition
23
Illustrated
Yes
Genre
Design, Computers, Art, Business & Economics

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