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Survey Research Methods by Floyd J. Fowler Jr.
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- Updated ISBN2
- 9781452259000
- Personalized
- No
- ISBN
- 9781412958417
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1412958415
ISBN-13
9781412958417
eBay Product ID (ePID)
4476176
Product Key Features
Number of Pages
216 Pages
Language
English
Publication Name
Survey Research Methods
Subject
Research
Publication Year
2008
Type
Textbook
Subject Area
Social Science
Series
Applied Social Research Methods Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
9 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2008-011835
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
300.72/3
Table Of Content
Preface1. Introduction2. Types of Error in Surveys3. Sampling4. Nonresponse: Implementing a Sample Design5. Methods of Data Collection6. Designing Questions to be Good Measures7. Evaluating Survey Questions and Instruments8. Survey Interviewing9. Preparing Survey Data for Analysis10. Analyzing Survey Data11. Ethical Issues in Survey Research12. Providing Information About Survey Methods13. Survey Error in Perspective
Synopsis
The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usa≥ it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher Offers in-depth discussion of non-response and sample size issues, especially as they relate to power Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition:"Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." --Mark Berends, Vanderbilt University, Providing a compact yet comprehensive coverage of survey research, this is an ideal companion or beginning text., The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher Offers in-depth discussion of non-response and sample size issues, especially as they relate to power Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey Research Methods, Fourth Edition gives compact, yet comprehensive coverage, making it an ideal companion or beginning text. Praise for Floyd J. Fowler, Jr. and the previous edition "Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience." --Mark Berends, Vanderbilt University
LC Classification Number
HN29.F68 2009
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Verkäuferbewertungen (993)
- r***a (247)- Bewertung vom Käufer.Letztes JahrBestätigter KaufThe item that i purchased was sent promptly and packed very securely. Unfortunately there was was a technical problem with the unit that was beyond my ability to fix, so i got in touch with the seller to to see if we could resolve it. This kind of thing happens every once in a while with used electronic equipment. But the seller was helpful and made some constructive suggestions before doing the right thing and giving me a refund. Long story short, i'd gladly do business with this seller again.Sony RCD-W1 Compact Disc Recorder, No Remote (Nr. 135461419837)
- p***f (19)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe item quality is perfect. Condition is Exactly as described. Appearance is as described. Shipped securely and quickly. Valued seller. Great price. Would definitely buy from again. A++ Seller.
- l***o (168)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kaufarrived in the same condition as described, packaged well and shipped quickly. good price for good service. thanks!Vintage 2003 Apple iPod Classic 3rd Generation A1040 20GB AS IS for Repair (Nr. 136022381089)