Managerial Economics and Strategy by James Brander and Jeffrey Perloff

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Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
ISBN
9780134167879
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Pearson Education
ISBN-10
0134167872
ISBN-13
9780134167879
eBay Product ID (ePID)
219176557

Product Key Features

Number of Pages
704 Pages
Language
English
Publication Name
Managerial Economics and Strategy
Publication Year
2016
Subject
Industrial Management, Economics / General
Type
Textbook
Subject Area
Business & Economics
Author
James Brander, Jeffrey Perloff
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
44.8 Oz
Item Length
10.1 in
Item Width
8.1 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2015-045340
Dewey Edition
23
Dewey Decimal
338.5024/658
Table Of Content
1. Introduction 2. Supply and Demand 3. Empirical Methods for Demand Analysis 4. Consumer Choice 5. Production 6. Costs 7. Firm Organization and Market Structure 8. Competitive Firms and Markets 9. Monopoly 10. Pricing with Market Power 11. Oligopoly and Monopolistic Competition 12. Game Theory and Business Strategy 13. Strategies over Time 14. Managerial Decision Making Under Uncertainty 15. Asymmetric Information 16. Government and Business 17. Global Business Answers to Selected Questions Definitions References Sources for Managerial Problems, Mini-Cases, and Managerial Implications Index Credits
Synopsis
Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. KEY TOPICS: Introduction; Supply and Demand; Empirical Methods for Demand Analysis; Consumer Choice; Production; Costs; Firm Organization and Market Structure; Competitive Firms and Markets; Monopoly; Pricing with Market Power; Oligopoly and Monopolistic Competition; Game Theory and Business Strategy; Strategies over Time; Managerial Decision Making Under Uncertainty; Asymmetric Information; Government and Business; Global Business MARKET: For anyone interested in managerial economics., For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for: 0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package Package consists of: 0134167872 / 9780134167879 Managerial Economics and Strategy 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy, For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyEconLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information., For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. Also available with MyEconLab(R) MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for: 0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package Package consists of: 0134167872 / 9780134167879 Managerial Economics and Strategy 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy
LC Classification Number
HD30.22.P436 2015

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