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Power Base Verkauf: Geheimnisse eines Ivy League Street Fighter von Holden, Jim
by Holden, Jim | HC | VeryGood
US $7,33
Ca.CHF 6,22
Artikelzustand:
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:144184556086
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 0471510335
- Book Title
- Power Base Selling : Secrets of an Ivy League Street Fighter
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 1990
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Business & Economics
- Topic
- Commerce, Sales & Selling / General
- Item Weight
- 18.4 Oz
- Item Width
- 6.3 in
- Number of Pages
- 240 Pages
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471510335
ISBN-13
9780471510338
eBay Product ID (ePID)
748816
Product Key Features
Book Title
Power Base Selling : Secrets of an Ivy League Street Fighter
Number of Pages
240 Pages
Language
English
Topic
Commerce, Sales & Selling / General
Publication Year
1990
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
18.4 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
89-024882
Dewey Edition
20
Dewey Decimal
658.8/5
Table Of Content
Why Selling Skills and Good Products Are Not Enough. THE INSIDE TRACK. The Power Base: Finding the People with Influence. The Power Base Principle: How Value to the Company and Recognition Build Power. Foxes: Finding the Heart of the Power Base. Competing from Within: How to Develop Sales Opportunities. ENGAGING THE COMPETITION. The Direct Strategy: Making a Frontal Assault on the Competition. The Indirect Strategy: Pulling the Rug Out from under the Competition. The Divisional Strategy: How to Divide and Conquer the Competition. The Containment Strategy: Using "No-Decision" Tactics to Keep the Competition from Winning. Setting a Competitive Sales Strategy. Street Fighting Tactics for Keeping Competitors at Bay. The Political Strategy. ZEROING IN. Should I Compete?: Targeting Your Opportunities. Can I Win? Epilogue. Index.
Synopsis
"Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division. "Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology. "The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada). "Power Base Selling is essential. . . . The book is rich with lessons such as how to avoid being defeated by desperate 'end-games, ' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'. . . Holden's] principles are more applicable today than ever."- Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation., "Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division. "Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology. "The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada). "Power Base Selling is essential. . . . The book is rich with lessons such as how to avoid being defeated by desperate 'end-games,' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'. . . [Holden's] principles are more applicable today than ever."- Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation.
LC Classification Number
HF5439.5.H65 1990
Artikelbeschreibung des Verkäufers
Angemeldet als gewerblicher Verkäufer
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