Integrated Business Communication: In a Global Marketplace

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“USED LIKE NEW LITTLE TO NO WARE PLEASE SEE PICTURES”
Subject
Globalization
Level
Business
ISBN
9780470027677
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470027673
ISBN-13
9780470027677
eBay Product ID (ePID)
57079069

Product Key Features

Number of Pages
448 Pages
Language
English
Publication Name
Integrated Business Communication : in a Global Marketplace
Subject
Business Communication / General
Publication Year
2007
Type
Textbook
Author
Marilyn S. Sarow, Laurence Stuart, Bonnye E. Stuart
Subject Area
Business & Economics
Format
Perfect

Dimensions

Item Height
1 in
Item Weight
29.1 Oz
Item Length
9.4 in
Item Width
7.5 in

Additional Product Features

Intended Audience
College Audience
LCCN
2006-034928
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.4/5
Synopsis
This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. Integrated Business Communication is broad enough in scope and method to be used as a core text in business communication. Case studies are an integral part of the material., "This is an excellent introduction to the area of Integrated Business Communication. The text provides a solid platform for those students engaged in studying professional business communication. The text is accessible with issues and concepts anchored with effective contemporary examples and case studies, supported with well integrated theories and models. The authors have defined and explored the area of integrated communication and its importance to effective business practice, an area of some focus within business strategy today." Gary Lunt , Programme Leader for the BA (Hons) Communication, Advertising & PR, School of Creative Industries, Napier University. Integrated Business Communication in a Global Marketplace stresses an interdisciplinary approach to communication through collaborative learning strategies. The book presents current theory as well as practical examples and explanations of various business communication. Underlying the discourse is the belief that communication is fundamental to effective decision-making, team-building and leadership. This user-friendly book covers communication concepts and issues from marketing, management, public relations, promotions and organisational communications. It introduces new media and social media, framing, diffusion of innovation, cultural differences and precision listening among others. Through interviews, case studies, real-world business communication examples, research studies and interactive class exercises, students are exposed to effective business communication practices. Integrated Business Communication in the Global Marketplace helps students to understand the role effective communication will play in their future business success. This book is essential reading for students studying business communication. The website wileyeurope.com/college/stuart, includes an online glossary of key terms, samples of business correspondence, and communication examples for students. It also contains PowerPoint slides, essay questions, additional case studies and a test bank with questions and answers for lecturers., Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach Integrated Communication., Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
LC Classification Number
HF5718.S78 2007

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