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Das Ideavirus entfesseln: Stoppt das Marketing an Menschen! Verwandeln Sie Ihre Ideen in...
by Godin, Seth; Gladwell, Malcolm | PB | VeryGood
US $7,04
Ca.CHF 5,58
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:144527787854
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780786887170
Über dieses Produkt
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
0786887176
ISBN-13
9780786887170
eBay Product ID (ePID)
1918237
Product Key Features
Book Title
Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
Number of Pages
234 Pages
Language
English
Topic
Marketing / Industrial, Marketing / General, Reference, Advertising & Promotion, Marketing / Research
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
6.1 Oz
Item Length
7.5 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2001-024492
Grade From
Eighth Grade
Grade To
College Graduate Student
Synopsis
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers., Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread., The book that sparked a marketing revolution. This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that? --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers., The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
LC Classification Number
HF5827.95.G63 2001
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ThriftBooks
98,9% positive Bewertungen•19.7 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'685'929)
- 9***o (150)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThanks so much! Love it!
- y***n (525)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFine.
- y***n (525)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFine