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The 30 Day MBA: Your Fast Track Guide to Business Success 4th Edition *Very Good
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eBay-Artikelnr.:144664270519
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780749475000
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749475005
ISBN-13
9780749475000
eBay Product ID (ePID)
219288129
Product Key Features
Edition
4
Book Title
30 Day Mba : Your Fast Track Guide to Business Success
Number of Pages
344 Pages
Language
English
Publication Year
2016
Topic
Skills, Reference, Industrial Management, Management Science
Illustrator
Yes
Genre
Business & Economics
Book Series
30 Day Mba Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
18.2 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-034000
TitleLeading
The
Dewey Edition
23
Reviews
The bottom line is: buy this book and save £100,000 on attending a two-year MBA programme. Every manager will gain useful insights from this book and it will no doubt fast-track less experienced managers' careers.
Dewey Decimal
650
Table Of Content
0: List of figures 0: List of tables 0: Introduction 1: Accounting 2: Finance 3: Marketing 4: Organizational behaviour 5: Business history 6: Business law 7: Economics 8: Entrepreneurship 9: Ethics and social responsibility 10: Operations management 11: Quantitative and qualitative research and analysis 12: Strategy
Synopsis
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you how to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - The 30 Day MBA also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The Card Factory and Addidas among others.Including a range of free online questions and answers that enable you to self-assess your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students., The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the break-even analysis, used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries. This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell. With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students., The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries. This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell. With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
LC Classification Number
HD31.B36895 2016
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