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Manipuriert: Wie Unternehmer betrügerische Online-Bewertu
by Lemin, Daniel | PB | VeryGood
US $9,85
Ca.CHF 7,83
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:146201302652
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781610352628
Über dieses Produkt
Product Identifiers
Publisher
Quill Driver Books
ISBN-10
1610352629
ISBN-13
9781610352628
eBay Product ID (ePID)
211782965
Product Key Features
Book Title
Manipurated : How Business Owners Can Fight Fraudulent Online Ratings and Reviews
Number of Pages
151 Pages
Language
English
Publication Year
2015
Topic
Marketing / General, Customer Relations, E-Commerce / Internet Marketing, General
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
7.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-034210
Reviews
Attention, business owners! You don't have to live in fear of online critics and fraudsters. Daniel Lemin is here to unravel the mystery of how these influential forums work, give you the tools to protect yourself and show you how to turn customer ratings to your advantage. --Paul Gillin, author of "Attack of the Customers," "Secrets of Social Media Marketing," and "The New Influencers", "It's about time that someone published a book for business owners whose endeavors have been unfairly rated online. ManipuRATED offers both a review of how online reviews work and, more importantly, a set of strategies on how to take bad reviews and erroneous postings and make them work to a business advantage. Online reputation strategist author Lemin's book should be on every business owner's reading list." -- California Bookwatch, If you were learning to play chess, you'd want Bobby Fischer to be your coach. But what if you're learning to manage your reputation in today's digital-driven world? Well, search no further -- your Bobby Fischer is here. Daniel Lemin is simply the best coach I know to help you understand how to optimize your online reputation. And this book is a step-by-step guide to that understanding. Investing in this book is, quite simply, investing in yourself. --Robert Rose, Chief Strategy Officer, Content Marketing Institute, "Attention, business owners! You don't have to live in fear of online critics and fraudsters. Daniel Lemin is here to unravel the mystery of how these influential forums work, give you the tools to protect yourself and show you how to turn customer ratings to your advantage." --Paul Gillin, author of Attack of the Customers , Secrets of Social Media Marketing and The New Influencers, Business owners should take heed with their approach to developing a strong rating-and-review strategy. As Lemin so brilliantly points out, it's critical that they become familiar with how these sites work and fluent in the language in order to maintain a strong online reputation. Bravo! --Bryan Kramer, TED speaker and bestselling author of "Shareology", "This book is long overdue! Study after study confirms that online reviews directly affect consumer decisions. So like it or not, your business is affected by online reviews. But that doesn't mean you can't make lemonade. Lemin's book, ManipuRATED , can help you do just that. This is not a quick-fix guide. Lemin provides practical advice for dealing with all types of reviews -- negative or positive. But he also outlines a long-term strategy to help you stay committed and keep things fresh. Highly recommended for any business that relies on word-of-mouth marketing." --Deltina Hay, author of The Social Media Survival Guide and The Bootstrapper's Guide to the Mobile Web, "Business owners should take heed with their approach to developing a strong rating-and-review strategy. As Lemin so brilliantly points out, it's critical that they become familiar with how these sites work and fluent in the language in order to maintain a strong online reputation. Bravo!" --Bryan Kramer, TED speaker and bestselling author of Shareology, "It's about time that someone published a book for business owners whose endeavors have been unfairly rated online. ManipuRated offers both a review of how online reviews work and, more importantly, a set of strategies on how to take bad reviews and erroneous postings and make them work to a business advantage. Online reputation strategist author Lemin's book should be on every business owner's reading list." -- California Bookwatch, "With language and ideas that empower readers to take greater control of the online face of their business, ManipuRATED a is a fine and recommended business resource." -- American Reference Books Annual, "If you were learning to play chess, you'd want Bobby Fischer to be your coach. But what if you're learning to manage your reputation in today's digital-driven world? Well, search no further -- your Bobby Fischer is here. Daniel Lemin is simply the best coach I know to help you understand how to optimize your online reputation. And this book is a step-by-step guide to that understanding. Investing in this book is, quite simply, investing in yourself." --Robert Rose, Chief Strategy Officer, Content Marketing Institute
Dewey Edition
23
Dewey Decimal
659.2
Table Of Content
Section OneChapter 1: Main Street Under SiegeChapter 2: The Rise of Ratings & ReviewsChapter 3: Four Pillars of a Healthy Ratings & Reviews EcosystemChapter 4: Manipurated: Where It Went WrongChapter 5: What Do You Do Now?Section TwoChapter 6: Business Owner's Playbook: How to WinChapter 7: Step One: Know Where To See And Be SeenChapter 8: Step Two: Good, Bad or Ugly - Make Every Review CountChapter 9: Step Three: Freshness MattersChapter 10: Step Four: Be a PeacockChapter 11: Step Five: Use Reviews As Free ConsultantsChapter 12: Step Six: Seeking A Higher Power
Synopsis
"Manipurated" is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. "Manipurated" uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back.In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners."Manipurated" gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation.Both a warning and a call to action, "Manipurated" is a must-read for all small business owners who depend on online reviews., "Manipurated" is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. "Manipurated" uniquely combines an expos of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, caf , or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. "Manipurated" gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation. Both a warning and a call to action, "Manipurated" is a must-read for all small business owners who depend on online reviews.
LC Classification Number
HD59.L46 2015
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Angemeldet als gewerblicher Verkäufer
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