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iProperty: Von Ideen profitieren im Zeitalter globaler Innovation
by Barrett, William; Price, Christopher;... | HC | Good
US $31,90
Ca.CHF 25,37
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eBay-Artikelnr.:146312086075
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780470171790
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470171790
ISBN-13
9780470171790
eBay Product ID (ePID)
61808066
Product Key Features
Book Title
Iproperty : Profiting from Ideas in an Age of Global Innovation
Number of Pages
288 Pages
Language
English
Publication Year
2008
Topic
Intellectual Property / General, Inventions
Illustrator
Yes
Genre
Law, Technology & Engineering
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
23.7 Oz
Item Length
10.2 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-044818
Reviews
"the authors address the ways in which globalization has changed the way companies play the intellectual property game....for those who must address such issues, this book is must reading." ( Bookviews.com , April 2008)
Dewey Edition
22
Dewey Decimal
658.4/038
Table Of Content
iProperty: Rethinking Intellectual Property.Competing for the Future.What is iProperty'iProperty is not Evil.Shifting Global Sands. Innovation Happens...Everywhere.Wea're All Global Now.Think for a Moment.Part I. Introducing the Global Context.1. Innovating World: Welcome to the Global Innovation Factory.Why the World is Innovating.Innovation Drives Economic Globalization.The Urgency of Innovation The Globalization of Innovation. iProperty Risks and Opportunities.Lagging Legal Standardization.Increasing Global Economic Output.Fueling the Global Spread of Innovation The "Creative Class". Outsourcing Cost of Innovation. Growing Infrastructure.Improving Education.Governmental and Non-profit Initiatives.Playing the Global iProperty Game.2. iProperty World: Assessing Risk in a Changing Global Environment.Institutional Risks.Indiaa's New Patent Law.China, The Worlda's Biggest Pirate.The Good News.Infringement Risks.Risks in Developing Countries.Risks in Developed Countries.Management Risks.Technology Risks.Minimizing Global Risks.Part II . Strategies for a Flat World.3. Global Strategy: Protecting, Strengthening, Expanding Business Opportunities.The Strategic Context.A Plethora of Decisions.Spending Money and Getting Nowhere.Patent Attorney as Guru.Management Misunderstandings.The Worst Possible Timing.Changing Course.iProperty Order from Idea Chaos.Precipitating Strategic Decisions.Strategy Inputs. Internal Analyses.Business Strategy.Existing Portfolio.Innovative Capabilities.External Analyses.iProperty Intelligence and Freedom-to-Operate.Legal Environment.iProperty Planning.Documentation, Communication, Efficiency.Creating a Vision.Detailing a Plan.Tactical Considerations.Measurable Results.A Strategic iProperty Mindset.4. Global Business: Integrating iProperty Strategy and Business Strategy.Defining the Value Chain. Value Chain Strategies.Protect High-Profit Stages of the Value Chain.Expanding Downstream.Expanding Upstream.Suppliers Taking Hostages.Competitive Value Chain AnalysisDow Chemicala's Value Chain Approach.Mastering the Value Chain5. Global Navigation: Mapping the iProperty of Competitors.iProperty Intelligence.Assessing the Patent Landscape.Timing is Critical.Feedback to Product Development.The Vonage Story.Mapping the Patent Space.Visualizing the Landscape.Collecting and Storing Data.Preprocessing the Data.Creating a Visual Representation.Interpreting the Visual Representation.Freedom-to-Operate.Screen out Clearly Non-Infringed Patents.Analyze Potentially Infringed Patents.Analyze Clearly Infringed Patents.Mastering the Patent Landscape.6. Global Protection: Selecting the Fields of Engagement.Global Patent Strategy Challenges.Staggering Costs.Beware
Synopsis
Praise for iProperty: Profiting from ideas in an Age of Global innovation "iProperty is an end-to-end playbook for the enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff." Nicholas Ilyadis, VP and CTO Enterprise Networking Group, Broadcom Corporation "Over the years, I have read many books on intellectual property (IP), and many have been valuable to me. Most, though, are readable only by people who already appreciate the importance of IP, not those who need to appreciate the importance of IP . . . such as business executives! iProperty not only contains critical and valuable information, but it is both interesting and compelling . . . a must-read for business leaders who need to leverage IP as a competitive weapon." Tom Colson, CEO, IP.com "iProperty equips the busy executive with the tools to nurture, develop and protect innovation. Part how-to guide and part rousing call to arms, iProperty delivers guidance at strategic, tactical and procedural levels. People for whom technology means business will find this book an essential resource." Steven J. Frank, partner, Goodwin Procter LLP and author of Intellectual Property for Managers and Investors "iProperty provides a timely and refreshingly realistic approach to the business of intellectual property management. This book should be required reading for anyone in the intellectual property asset management field." Mark J. Ramberg, Director, Technical IP Strategy, Microsoft "iProperty takes a fresh look at intellectual property, explaining where oldThink still applies and where it doesnt. Barrett, Price, and Hunt dont just stop after explaining the theory; they provide cogent strategies and tactics for ensuring that an organization can develop iProperty that is as cutting edge as the innovation it protects." Stuart Meyer, Partner, Intellectual Property Group. Fenwick & West LLP, In today's turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment., In today s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas.
LC Classification Number
K1401
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