Nike: Better Is Temporary von Sam Grawe (2021, Hardcover) Phaidon
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Nike: Better Is Temporary von Sam Grawe (2021, Hardcover) Phaidon
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eBay-Artikelnr.:146546779089
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781838660512
Über dieses Produkt
Product Identifiers
Publisher
Phaidon Press, Incorporated
ISBN-10
1838660518
ISBN-13
9781838660512
eBay Product ID (ePID)
16050406512
Product Key Features
Book Title
Nike : Better Is Temporary
Number of Pages
320 Pages
Language
English
Topic
Fashion & Accessories, Economics / General
Publication Year
2021
Illustrator
Yes
Genre
Design, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
86.2 Oz
Item Length
12.4 in
Item Width
9.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2020-300906
Dewey Edition
23
Reviews
'An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.' - HYPEBEAST 'The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.' - Footwear News 'An unprecedented look behind the scenes.' - Design Week '[ Nike ] demonstrates the core role that marketing and storytelling play at the sportswear brand.' - Creative Review 'The ultimate coffee-table book for the hypebeast you know and love.' - Glamour, 'An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.' - HYPEBEAST 'The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.' - Footwear News 'An unprecedented look behind the scenes.' - Design Week '[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand.' - Creative Review 'The ultimate coffee-table book for the hypebeast you know and love.' - Glamour, "An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike." -- Hypebeast "The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more." -- Footwear News "An unprecedented look behind the scenes." -- Design Week "[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand." -- Creative Review
Number of Volumes
15000 vols.
Dewey Decimal
338.7/68870973
Synopsis
At Nike, the desire to be the best is a journey, not a destination - better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary , a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come., For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to the Nike campus and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into thecompany's internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection.
LC Classification Number
HD9992
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