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Advocacy: Ideen fördern und andere beeinflussen von Daly, John A.
by Daly, John A. | PB | LikeNew
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eBay-Artikelnr.:146723185513
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780300188134
Über dieses Produkt
Product Identifiers
Publisher
Yale University Press
ISBN-10
0300188137
ISBN-13
9780300188134
eBay Product ID (ePID)
117305319
Product Key Features
Book Title
Advocacy : Championing Ideas and Influencing Others
Number of Pages
400 Pages
Language
English
Publication Year
2012
Topic
Skills, General, Management, Social Psychology
Illustrator
Yes
Genre
Psychology, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.1 in
Item Weight
15.4 Oz
Item Length
0.9 in
Item Width
0.6 in
Additional Product Features
Intended Audience
Trade
Reviews
Selected as a Choice Outstanding Academic 2012 Title for Business Management and Labor within the Social and Behavioral Sciences category., Winner of the 2012 Diamond Anniversary Book Award, as given by the National Communication Association., "A clearly written, vividly illustrated discussion of 'internal advocacy'-that is, advocacy inside organizations-combining the best of traditional and contemporary research from a variety of disciplines with a host of historical and current examples from business, politics, education, and the world of non-profits and social movements. The book is wonderfully rich in examples and narratives, and leaves the reader with a hefty tool kit for successful advocacy efforts."-George Cheney, coauthor of Organizational Communication in an Age of Globalization, "Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."-J.B. Kashner, Choice, "A clearly written, vividly illustrated discussion of 'internal advocacy'--that is, advocacy inside organizations--combining the best of traditional and contemporary research from a variety of disciplines with a host of historical and current examples from business, politics, education, and the world of non-profits and social movements. The book is wonderfully rich in examples and narratives, and leaves the reader with a hefty tool kit for successful advocacy efforts."--George Cheney, coauthor of Organizational Communication in an Age of Globalization, "Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."--J.B. Kashner, Choice Winner of the 2012 Diamond Anniversary Book Award, as given by the National Communication Association Selected as a Choice Outstanding Academic 2012 Title for Business Management and Labor within the Social and Behavioral Sciences category "A clearly written, vividly illustrated discussion of 'internal advocacy'--that is, advocacy inside organizations--combining the best of traditional and contemporary research from a variety of disciplines with a host of historical and current examples from business, politics, education, and the world of non-profits and social movements. The book is wonderfully rich in examples and narratives, and leaves the reader with a hefty tool kit for successful advocacy efforts."--George Cheney, coauthor of Organizational Communication in an Age of Globalization, "Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."--J.B. Kashner, Choice "A clearly written, vividly illustrated discussion of 'internal advocacy'--that is, advocacy inside organizations--combining the best of traditional and contemporary research from a variety of disciplines with a host of historical and current examples from business, politics, education, and the world of non-profits and social movements. The book is wonderfully rich in examples and narratives, and leaves the reader with a hefty tool kit for successful advocacy efforts."--George Cheney, coauthor of Organizational Communication in an Age of Globalization, "Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."J.B. Kashner, Choice, Selected as a Choice Outstanding Academic 2012 Title for Business Management and Labor within the Social and Behavioral Sciences category., "Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."--J.B. Kashner, Choice
Dewey Edition
22
Dewey Decimal
302.2
Synopsis
Lots of people have good ideas, but very few are ever enacted. What steps can you take to ensure that your own good ideas are realized? When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others , Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea--the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
LC Classification Number
BF774
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ThriftBooks
98,9% positive Bewertungen•19.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'710'623)
- t***t (802)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAA+
- r***r (1033)- Bewertung vom Käufer.Letzter MonatBestätigter KaufJust as described
- a***w (44)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood quality, fast delivery!