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International Business: The New Realities 5e von S. Tamer Cavusgil Global Edition
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eBay-Artikelnr.:157066840044
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780135173961
Über dieses Produkt
Product Identifiers
Publisher
Pearson Books
ISBN-10
0135173965
ISBN-13
9780135173961
eBay Product ID (ePID)
3038272177
Product Key Features
Edition
5
Book Title
International Business : the New Realities
Number of Pages
576 Pages
Language
English
Topic
International / General
Publication Year
2020
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
3.9 in
Item Weight
3.5 Oz
Item Length
3.9 in
Item Width
3.9 in
Additional Product Features
LCCN
2018-044789
Dewey Edition
23
Dewey Decimal
658/.049
Table Of Content
PART 1: FOUNDATION CONCEPTS 1. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 3. The Cultural Environment of International Business 4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business 5. Theories of International Trade and Investment 6. Political and Legal Systems in National Environments 7. Government Intervention and Regional Economic Integration 8. Understanding Emerging Markets 9. The International Monetary and Financial Environment 10. Financial Management and Accounting in the Global Firm PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT 11. Strategy and Organization in the International Firm 12. Global Market Opportunity Assessment PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS 13. Exporting and Global Sourcing 14. Foreign Direct Investment and Collaborative Ventures 15. Licensing, Franchising, and Other Contractual Strategies PART 5: FUNCTIONAL AREA EXCELLENCE 16. Marketing in the Global Firm 17. Human Resource Management in the Global Firm
Synopsis
For courses in international business. This ISBN is for the bound textbook, which students can rent through their bookstore. A modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business. This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed., For courses in international business. This ISBN is for the bound textbook, which students can rent through their bookstore. A modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business. This title is also available digitally as a standalone Pearson eText , or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.
LC Classification Number
HD62.4.C389 2020
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