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Einfluss: Die Psychologie der Überzeugung, überarbeitete Ausgabe, Robert B. Cialdini, Ve
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eBay-Artikelnr.:157334258416
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780061241895
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344
Product Key Features
Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition
21
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007
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- t***t (304)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAAA++++ SELLER!!!! Book was shipped very quickly and item price was also good. My only complaint is the shipping packaging. This book came loosely placed in a plastic bag so I can't tell if the damage to the dust jacket happened in shipping or it was already in that condition. But, as I already stated, the overall price was good so I shouldn't really complain. Overall, I've had positive experience with hpb-ruby so I'd still definitely recommend buying from them.
- e***i (156)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat book for a great price. Shipped quickly, but only packed in a poly bag, so the book suffered some mild corner damage in shipping. Aside from that, the book matched the description of its condition and I’m happy overall. Great seller!
- 0***2 (614)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufInitially I was mistakingly sent the wrong book. The seller quickly responded to my message and immediately corrected the situation by providing me the correct book at no additional cost. The item arrived in excellent condition and in a timely manner. Customer service and communication were excellent. Thank you so much!
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Verkäuferbewertungen (49'877)
- t***t (304)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAAAA++++ SELLER!!!! Book was shipped very quickly and item price was also good. My only complaint is the shipping packaging. This book came loosely placed in a plastic bag so I can't tell if the damage to the dust jacket happened in shipping or it was already in that condition. But, as I already stated, the overall price was good so I shouldn't really complain. Overall, I've had positive experience with hpb-ruby so I'd still definitely recommend buying from them.
- e***i (156)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat book for a great price. Shipped quickly, but only packed in a poly bag, so the book suffered some mild corner damage in shipping. Aside from that, the book matched the description of its condition and I’m happy overall. Great seller!
- 0***2 (614)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufInitially I was mistakingly sent the wrong book. The seller quickly responded to my message and immediately corrected the situation by providing me the correct book at no additional cost. The item arrived in excellent condition and in a timely manner. Customer service and communication were excellent. Thank you so much!