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Das Ende des Marketings, wie wir es kennen (Taschenbuch oder Softback)
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eBay-Artikelnr.:157391961948
Artikelmerkmale
- Artikelzustand
- Brand
- HarperBusiness
- Binding
- TP
- EAN
- 9780887309830
- ISBN
- 0887309836
- Manufacturer
- HarperBusiness
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0887309836
ISBN-13
9780887309830
eBay Product ID (ePID)
872082
Product Key Features
Book Title
End of Marketing As We Know It
Number of Pages
272 Pages
Language
English
Publication Year
2000
Topic
Marketing / General, General
Features
Reprint
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
7.5 Oz
Item Length
5 in
Item Width
8.2 in
Additional Product Features
Intended Audience
Trade
LCCN
99-026144
TitleLeading
The
Dewey Edition
21
Dewey Decimal
658.8
Edition Description
Reprint
Synopsis
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz-and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more, Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more
LC Classification Number
HF5415.Z96 1999
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