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NEW REN GEN RENAISSANCE GENERATION Patricia Martin Cultural Consumer HC Book
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- Sofort-KaufenNEW REN GEN RENAISSANCE GENERATION Patricia Martin Cultural Consumer HC Book
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Standort: Muskegon, Michigan, USA
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eBay-Artikelnr.:160717548811
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781598691344
- EAN
- 9781598691344
Über dieses Produkt
Product Identifiers
Publisher
Adams Media Corporation
ISBN-10
1598691341
ISBN-13
9781598691344
eBay Product ID (ePID)
57031506
Product Key Features
Book Title
Rengen : the Rise of the Cultural Consumer-And What It Means to Your Business
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Consumer Behavior
Publication Year
2007
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
14.7 Oz
Item Length
7.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-003078
Dewey Edition
22
Dewey Decimal
306.30112
Synopsis
The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting-and a new set of imperatives, products, behaviors, and ambitions is emerging. RenGen looks at the factors giving rise to this huge economic, social, and cultural shift, including: A growing desire to express new ideas and concepts aesthetically The renewed interest in learning fueled by the Internet A longing to find a new order amongst endless complexity Rising interest in enlightenment, evangelism, and reinventing oneself Increased concern about political, social, and environmental issues Based on extensive research with cultural experts/resources-including 1,400 marketing executives, major foundations including the Wallace Foundation, cultural institutions such as the New York Philharmonic, and "culture scouts" in major cities-RenGen provides a lens through which you can recognize and leverage the sea change occurring in your city, community, and the marketplace at large. Learn more at www.therengen.com. AUTHOR: Patricia Martin is president of LitLamp Communications Group and one of the nation's foremost authorities on the rising marketplace created by the convergence of art, entertainment, education, and business. Her clients include Discovery Channel, BankNorth, Unisys, MCI, Sun Microsystems, the Art Institute of Chicago, and the New York Philharmonic. In 1994, she partnered with the Microsoft Corporation to build the blueprint for what is now the Gates Library Foundation. Martin has been featured for innovative work in marketing in the Chicago Tribune, Wall Street Reporter, Harvard Business Review, and BrandWeek magazine. Seth Godin named her a Purple Cow-an expert who helps clients be exceptional. She lives in Chicago., REN GEN The good news: America is on the brink of a new renaissance. The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting-and a new set of imperatives, products, behaviors, and ambitions is emerging. RenGen looks at the factors giving rise to this huge economic, social, and cultural shift, including: A growing desire to express new ideas and concepts aesthetically The renewed interest in learning fueled by the Internet A longing to find a new order amongst endless complexity Rising interest in enlightenment, evangelism, and reinventing oneself Increased concern about political, social, and environmental issues., Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo. RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including: a new class of workers dedicated to creating innovation a growing desire to express new ideas and concepts aesthetically and, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities Based on original research, RenGen gives leaders a lens through which to consider important business decisions.
LC Classification Number
HM851.M375 2007
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