Verkauf von Krankheit - Ray Moynihan, Alan Cassels (2005, Hardcover, Staubjacke)
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Verkauf von Krankheit - Ray Moynihan, Alan Cassels (2005, Hardcover, Staubjacke)
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Buch mit deutlichen Gebrauchsspuren. Der Einband kann einige Beschädigungen aufweisen, ist aber in seiner Gesamtheit noch intakt. Die Bindung ist möglicherweise leicht beschädigt, in ihrer Gesamtheit aber noch intakt. In den Randbereichen wurden evtl. Notizen gemacht, der Text kann Unterstreichungen und Markierungen enthalten, es fehlen aber keine Seiten und es ist alles vorhanden, was für die Lesbarkeit oder das Verständnis des Textes notwendig ist. Genauere Einzelheiten sowie eine Beschreibung eventueller Mängel entnehmen Sie bitte dem Angebot des Verkäufers.
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Abholung:
Kostenlose Abholung in Niles, Michigan, USA.
Versand:
Kostenlos USPS Media MailTM.
Standort: Niles, Michigan, USA
Lieferung:
Lieferung zwischen Do, 31. Jul und Di, 5. Aug nach 94104 bei heutigem Zahlungseingang
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eBay-Artikelnr.:166227063265
Artikelmerkmale
- Artikelzustand
- Year
- 2005
- Features
- Dust Jacket
- Educational Level
- All Ages
- Product Type
- Textbook
- Subject
- Biography & Autobiography
- Country/Region of Manufacture
- United States
- ISBN
- 9781560256977
Über dieses Produkt
Product Identifiers
Publisher
Basic Books
ISBN-10
1560256974
ISBN-13
9781560256977
eBay Product ID (ePID)
44674503
Product Key Features
Number of Pages
352 Pages
Publication Name
Selling Sickness : How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
Language
English
Subject
Ethics, Industries / Pharmaceutical & Biotechnology, General, Caregiving
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics, Medical
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.5 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-272734
Dewey Edition
22
Dewey Decimal
381.456151
Edition Description
Annotated edition
Synopsis
Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone.", Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan, -one of the world's top medical journalists-Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone.", Ray Moynihan--one of the world's top medical journalists--reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits for the giant pharmaceutical companies., Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan,--one of the world's top medical journalists--Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone."
LC Classification Number
HD9665.5.M69 2005
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RefurbYourLife
99,4% positive Bewertungen•14 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (4'962)
Dieser Artikel (1)
Alle Artikel (4'962)
- e***j (5078)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat seller. Item arrived in very good condition. Very fast shipping. Thank you.
- g***g (915)- Bewertung vom Käufer.Letzter MonatBestätigter KaufJust as described
- e***j (5078)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat seller. Item arrived in very good condition. Very fast shipping. Thank you.
- c***l (1576)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAwesome item from an awesome seller! Would definitely do business with them again!