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Reiseperspektiven Taschenbuch von Ginger Gorham 4. Auflage

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ISBN
9781418016494

Über dieses Produkt

Product Identifiers

Publisher
Delamr Cengage Learning
ISBN-10
1418016497
ISBN-13
9781418016494
eBay Product ID (ePID)
51713289

Product Key Features

Number of Pages
496 Pages
Language
English
Publication Name
Travel Perspectives : a Guide to Becoming a Travel Professional
Publication Year
2006
Subject
Careers / General, Industries / Hospitality, Travel & Tourism, General
Features
Revised
Type
Textbook
Author
Susan Rice, Ginger Gorham
Subject Area
Travel, Business & Economics
Format
Perfect

Dimensions

Item Height
0.6 in
Item Weight
27.3 Oz
Item Length
11 in
Item Width
8.5 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
LCCN
2006-025055
Reviews
I think the author was very thorough in explaining the industrys history, terminology and where to go to find more information. I like the writing style. The author provides good information but not over-kill ! The" What Would You Do ?" section is great. It will make the students think things through. The illustrations are good and there is a nice variety of forms used, descriptions that we use on a daily basis for hotel, tours and cruises., My overall impression is favorable. One aspect I like in particular is the review questions and chapter exercises that can be used by the student to reinforce the readings. I like the liberal use of photographs/drawings, web activities and figures., One of the first things that impressed me was how comprehensive the index is. I think the book is very well organized and the chapters are well structured. It takes the student from the basics to the more advanced skills. The author seems to be an exceptionally well experienced trainer. The examples in a text like this are always so critical, and it appears that the ones used are well-chosen and appropriate to illustrate the subject matter., Chapter 1: Your Place in TravelChapter 2: The Internet--Blessing or Curse?Chapter 3: Air Travel BasicsChapter 4: Planning United States ItinerariesChapter 5: United States Airfares and Other ChargesChapter 6: Basic Ticketing and PrepaidsChapter 7: Refunds, ExchangesChapter 8: Accomodations and Rental CarsChapter 9: Traveling by RailChapter 10: Consolidators, Charters, Group Sales, InsuranceChapter 11: Tours of the WorldChapter 12: The Basics of CruisingChapter 13: Cruise Pricing and SellingChapter 14: Setting SailChapter 15: Practical Advice for International TravelersChapter 16: International Air Travel BasicsChapter 17: International Airfares and TaxesChapter 18: International Schedules and TicketingChapter 19: Basic Selling SkillsChapter 20: Customer Service, We have used " Perspectives " in recent years mostly because we could not locate a more suitable alternative. The writing style used in this book is very appropriate for the content. Explanations are clear and consise and concepts are summarized and illustrated well., We have used" Perspectives" in recent years mostly because we could not locate a more suitable alternative. The writing style used in this book is very appropriate for the content. Explanations are clear and consise and concepts are summarized and illustrated well., I think the author was very thorough in explaining the industry's history, terminology and where to go to find more information. I like the writing style. The author provides good information but not over-kill ! The " What Would You Do ? " section is great. It will make the students think things through. The illustrations are good and there is a nice variety of forms used, descriptions that we use on a daily basis for hotel, tours and cruises., I think the author was very thorough in explaining the industry’s history, terminology and where to go to find more information. I like the writing style. The author provides good information but not over-kill ! The " What Would You Do ? " section is great. It will make the students think things through. The illustrations are good and there is a nice variety of forms used, descriptions that we use on a daily basis for hotel, tours and cruises.
Illustrated
Yes
Edition Description
Revised edition
Table Of Content
Chapter 1: Your Place in Travel Chapter 2: The Internet--Blessing or Curse? Chapter 3: Air Travel Basics Chapter 4: Planning United States Itineraries Chapter 5: United States Airfares and Other Charges Chapter 6: Basic Ticketing and Prepaids Chapter 7: Refunds, Exchanges Chapter 8: Accomodations and Rental Cars Chapter 9: Traveling by Rail Chapter 10: Consolidators, Charters, Group Sales, Insurance Chapter 11: Tours of the World Chapter 12: The Basics of Cruising Chapter 13: Cruise Pricing and Selling Chapter 14: Setting Sail Chapter 15: Practical Advice for International Travelers Chapter 16: International Air Travel Basics Chapter 17: International Airfares and Taxes Chapter 18: International Schedules and Ticketing Chapter 19: Basic Selling Skills Chapter 20: Customer Service
Synopsis
Travel Perspectives: A Guide to Becoming a Travel Professional, 4th ed., is a book designed to address the challenges of today's travel professional. Travel professionals must know and use technology that did not exist just a few years ago, and be able to develop their customer base by keeping ahead of the Internet. The knowledge required to meet these challenges is staggering and can be intimidating. With this newly updated reference, professionals can approach these challenges with confidence. The book takes the reader on a journey beginning with career opportunities, new technologies, and the new realities involved in traveling, and then progresses through travel products, geography and sales. The focus is on building skills and developing critical thinking abilities. The book provides both a complex survey of the travel industry and the hands-on skills needed to secure and retain employment as a travel professional. There is considerable attention paid to the Internet and the World Wide Web as a reference tool and also as a tool for sales and marketing in the dot com travel environment. Relevant information on travel safety and security is a primary concern for today's travelers and travel professionals, therefore policies, government agencies, and procedures are all investigated in the book. Ecotourism is explored and there is a new section on geography. Being a travel professional in the 21st century requires complex product knowledge as well as a whole new set of skills, and readers will benefit from this informative and explorative book that addresses these products and skills in a real-world way., Travel Perspectives: A Guide to Becoming a Travel Professional, 4th edition, is a book designed to address the challenges of today's travel professional. Travel professionals must know and use technology that did not exist just a few years ago, and be able to develop their customer base by keeping ahead of the Internet. The knowledge required to meet these challenges is staggering and can be intimidating. With this newly updated reference, professionals can approach these challenges with confidence. The book takes the reader on a journey beginning with career opportunities, new technologies, and the new realities involved in traveling, and then progresses through travel products, geography and sales. The focus is on building skills and developing critical thinking abilities. The book provides both a complex survey of the travel industry and the hands-on skills needed to secure and retain employment as a travel professional. There is considerable attention paid to the Internet and the World Wide Web as a reference tool and also as a tool for sales and marketing in the dot com travel environment. Relevant information on travel safety and security is a primary concern for today's travelers and travel professionals, therefore policies, government agencies, and procedures are all investigated in the book. Ecotourism is explored and there is a new section on geography. Being a travel professional in the 21st century requires complex product knowledge as well as a whole new set of skills, and readers will benefit from this informative and explorative book that addresses these products and skills in a real-world way., Travel Perspectives: A Guide to Becoming a Travel Professional, 4th ed., is designed to address the challenges of today's travel professional. The fourth edition enables students to approach today's challenges with confidence by building critical thinking skills and developing the hands-on skills necessary to secure employment as a travel professional. These essential skills are reinforced by study exercises, vignettes, and case studies. Travel Perspectives: A Guide to Becoming a Travel Professional will take students on a journey exploring new career opportunities, new technologies, and the new realities involved in traveling, travel products, geography and sales. The Internet is presented as a strong reference tool for sales and marketing and new discussions of Ecotourism is explored. Current information on safety and security is a primary concern for today's travelers and travel professionals; therefore, policies, government agencies, and procedures are all presented in detail. .
LC Classification Number
G154.T63 2006

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