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Transnationales Management: Text und Fälle im grenzüberschreitenden Management

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ISBN
9781108436694

Über dieses Produkt

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
1108436692
ISBN-13
9781108436694
eBay Product ID (ePID)
239804963

Product Key Features

Number of Pages
570 Pages
Publication Name
Transnational Management : Text and Cases in Cross-Border Management
Language
English
Subject
International / General
Publication Year
2018
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Christopher A. Bartlett, Paul W. Beamish
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
40.9 Oz
Item Length
10 in
Item Width
7 in

Additional Product Features

Edition Number
8
Intended Audience
Scholarly & Professional
LCCN
2017-056238
Reviews
'If I were an MBA student studying anywhere in the world this is the book I would want as the textbook for my global strategy course. As a faculty member, this is the book I would pick for my case-based global strategic management course. Why? It's a book in its 8th edition written by world-class experts on the topic. A book written with succinct but comprehensive introductions to cases that are complex and true-to-life. A book that discussed strategies and structures of twenty-first century multinationals: parents, subsidiaries and their alliance partners. A book that covers twenty-first-century issues such as sustainability, corruption, and emerging economy multinationals. In Transnational Management, managers of multinationals are engaged in games of global chess, using integration, responsiveness and worldwide learning to engineer long-run competitive advantage. This is the way that global strategy should be taught. Enjoy!' Lorraine Eden, Texas A & M University, President, Academy of International Business, 'If I were an MBA student studying anywhere in the world this is the book I would want as the textbook for my global strategy course. As a faculty member, this is the book I would pick for my case-based global strategic management course. Why? It's a book in its 8th edition written by world-class experts on the topic. A book written with succinct but comprehensive introductions to cases that are complex and true-to-life. A book that discussed strategies and structures of twenty-first century multinationals: parents, subsidiaries and their alliance partners. A book that covers twenty-first-century issues such as sustainability, corruption, and emerging economy multinationals. In Transnational Management, managers of multinationals are engaged in games of global chess, using integration, responsiveness and worldwide learning to engineer long-run competitive advantage. This is the way that global strategy should be taught. Enjoy!' Lorraine Eden, Texas A & M University, President, Academy of International Businesssinesssinesssiness, 'Great for undergraduate students. Content is concise and consistent, based on one framework, which facilitates understanding and learning.' Martyna Jacenko, Florida International University
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.049
Edition Description
Revised edition
Table Of Content
Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing integration, responsiveness, and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational future: defining an evolving global role.
Synopsis
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject., Transnational Management offers an integrated framework describing the strategic tasks, organizational capabilities and management roles and responsibilities for successful and responsible managers of international businesses in today's global environment. Original frameworks, influential concepts and practical examples are included throughout.
LC Classification Number
HD62.4.B365 2018

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