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The Capital One Story: Wie das aufstrebende Finanzinstitut die Marke in Rechnung stellte
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eBay-Artikelnr.:175408216522
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781400218714
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins Leadership
ISBN-10
1400218713
ISBN-13
9781400218714
eBay Product ID (ePID)
22038501358
Product Key Features
Book Title
Capital One Story : How the Upstart Financial Institution Charged Toward Market Leadership
Number of Pages
176 Pages
Language
English
Publication Year
2020
Topic
Finance / General, Management
Illustrator
Yes
Genre
Business & Economics
Book Series
The Business Storybook Ser.
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
8.5 Oz
Item Length
8.4 in
Item Width
5.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2020-931342
TitleLeading
The
Number of Volumes
1 Vol.
Synopsis
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn't mean it's time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company., What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry., What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy... until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business wasonce turned down by every one of their competitors buthas since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn't mean it's time to quit. How to determine what people want and how to get it to them. And how to employ marketing campaigns that will change the way people live., What can you learn from the most successful companies in the world The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn't mean it's time to quit. How to determine what people want and how to get it to them. How to employ marketing campaigns that will change the way people live. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
LC Classification Number
HG2613.M3664C37 2020
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