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Routledge Kommunikation Werbe- und PR-Recht.
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eBay-Artikelnr.:176270474033
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781138484481
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
1138484482
ISBN-13
9781138484481
eBay Product ID (ePID)
240555200
Product Key Features
Number of Pages
358 Pages
Language
English
Publication Name
Advertising and Public Relations Law
Subject
Commercial / General, Communication Studies, Public Relations
Publication Year
2019
Features
New Edition
Type
Textbook
Subject Area
Law, Language Arts & Disciplines, Business & Economics
Series
Routledge Communication Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
24.9 Oz
Item Length
9.9 in
Item Width
7.2 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2019-009432
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
343.73082
Table Of Content
1. The First Amendment 2. The Development of the Commercial Speech Doctrine 3. Defining Commercial Speech and Related Issues 4. Defamation, Product Disparagement and Related Torts 5. Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Torts 6. Invasion of Privacy: Misappropriation and Right of Publicity 7. Copyright 8. Patents and Trademarks 9. Contracts and Other Ways to Protect "Ideas" and Intangible Property 10. The Federal Trade Commission and Other Federal Agencies Concerned with Advertising and Public Relations Speech 11. Other Federal and State Regulation of Commercial Speech 12. Access to Information, Free Press/Fair Trial, Journalist Privilege 13. The Internet and Advertising and Public Relations Speech
Edition Description
New Edition
Synopsis
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners., Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today.This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners., Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today.This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners. viding a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
LC Classification Number
KF1614.M66 2019
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