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MindTap Course List Ser.: Managerial Economics by Brian T. McCann-5th Edition
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eBay-Artikelnr.:176511066999
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- Artikelzustand
- ISBN
- 9781337106665
Über dieses Produkt
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1337106666
ISBN-13
9781337106665
eBay Product ID (ePID)
25038537891
Product Key Features
Number of Pages
400 Pages
Publication Name
Managerial Economics
Language
English
Subject
Industrial Management, Economics / General, Management
Publication Year
2017
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Hardcover
Dimensions
Item Height
9.3 in
Item Weight
25.6 Oz
Item Length
0.7 in
Item Width
7.7 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
Edition Description
Revised edition
Table Of Content
Part I: PROBLEM SOLVING AND DECISION MAKING.1. Introduction: What This Book Is About.2. The One Lessor of Business.3. Benefits, Costs, and Decisions.4. Extent (How Much) Decisions.5. Investment Decisions: Look Ahead and Reason Back.Part II: PRICING, COST, AND PROFITS.6. Simple Pricing.7. Economies of Scale and Scope.8. Understanding Markets and Industry Changes.9. Market Structure and Long-Run Equilibrium.10. Strategy: The Quest to Keep Profit from Eroding.11. Foreign Exchange, Trade, and Bubbles.Part III: PRICING FOR GREATER PROFIT.12. More Realistic and Complex Pricing. 13. Direct Price Discrimination.14. Indirect Price Discrimination.Part IV: STRATEGIC DECISION MAKING.15. Strategic Games. 16. Bargaining.Part V: UNCERTAINTY. 17. Making Decisions with Uncertainty.18. Auctions.19. The Problem of Adverse Selection.20. The Problem of Moral Hazard.Part VI: ORGANIZATIONAL DESIGN.21. Getting Employees to Work in the Firm's Best Interest.22. Getting Divisions to Work in the Firm's Best Interest.23. Managing Vertical Relationships.Part VII: WRAPPING UP.24. You Be the Consultant.
Synopsis
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily.You'll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges., Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. You'll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges.
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