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Artikelmerkmale
- Artikelzustand
- ISBN
- 9780231191685
Über dieses Produkt
Product Identifiers
Publisher
Columbia University Press
ISBN-10
0231191685
ISBN-13
9780231191685
eBay Product ID (ePID)
18038753284
Product Key Features
Book Title
Designing Experiences
Number of Pages
216 Pages
Language
English
Topic
Marketing / General, Customer Relations, Industries / Park & Recreation Management, General, Management, Strategic Planning
Publication Year
2019
Illustrator
Yes
Genre
Business & Economics, Psychology
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
18.1 Oz
Item Length
9.3 in
Item Width
7.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-061290
Dewey Edition
23
Reviews
This timely book sets out to unravel how we become emotionally engaged with product and service offerings and how such offerings are deliberately designed. It articulates the importance of intentionally designing certain types of experiences and what key features can help create an appealing experience. Its call for attention to detail on every facet of an experience is one that anybody involved in their design should heed., Designing Experiences provides a much-needed evolution in the delivery and execution of programs, services, products, and experiences. Rossman and Duerden present a contemporary approach to experience design, journey mapping, and design thinking that helps us understand the complexity of designing experiences. Moreover, the book offers a refreshing resource, targeting multiple academic disciplines that will benefit greatly from Rossman and Duerden's framework and conceptualization of experience design., They provide a framework of experience types "from prosaic to transformational" that will prepare almost anyone for comprehensive experience design., The core content and big payoff in the book is the how-to guide. It begins with an ascending framework of five types of experiences: prosaic, mindful, memorable, meaningful, and transformational., Designing Experiences will change the way you think about just about everything you do, or experience, in life. This engaging book outlines the essential elements of any experience, explains the features that influence how we experience different events, describes how to use a set of specific tools to design experiences that achieve a planner's desired objectives, and leads the reader through the process of conceptualizing how to create great experiences. The book is full is of useful insights relevant to businesses, politicians, teachers, and parents, anyone trying to create experiences that will meaningfully engage others.
Dewey Decimal
658.5038
Table Of Content
Foreword Preface: Thanks for Joining Us! I. Understanding Experience 1. Exploring Experiences and Experience Design 2. What Makes a Great Experience? 3. A Framework of Experience Types II. The Experience Designer's Toolkit 4. The Experiencescape 5. Experience Design Thinking 6. Designing the Experience Journey 7. Touchpoints and Transitions III. Creating Great Experiences: Enhancements and Examples 8. The Stories We Tell: Building Drama in Your Experiences 9. Techniques for Enhancing Experiences 10. Using Experience Design in Product Development and Corporate Strategy Conclusion: Closing Thoughts Notes Index
Synopsis
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II., J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
LC Classification Number
HF5415.5.R675 2019
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