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Pricing Strategy Implementation
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Standort: Littleton, Colorado, USA
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Artikelmerkmale
- Artikelzustand
- Brand
- Unbranded
- Book Title
- Pricing Strategy Implementation: Translating Pricing Strategy in
- MPN
- Does not apply
- Subject
- Strategy
- ISBN
- 9781138332171
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
1138332178
ISBN-13
9781138332171
eBay Product ID (ePID)
23038801853
Product Key Features
Number of Pages
166 Pages
Language
English
Publication Name
Pricing Strategy Implementation : Translating Pricing Strategy Into Results
Subject
Marketing / General, Sales & Selling / General, Strategic Planning
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
11.8 Oz
Item Length
9.7 in
Item Width
6.9 in
Additional Product Features
Intended Audience
College Audience
LCCN
2019-016050
Reviews
"Pricing builds or destroys value faster than almost any other business action. Yet, pricing remains under-researched in academia and often guess-work in companies. Managers typically want their prices to reflect value, but translating value into a market price is a complex organizational as well as analytical task. Pricing Strategy Implementation brings relevant and timely frameworks, practice, and insights to that task. It is essential reading in a world where buyers now have easy access to product and supplier comparisons." -- Frank V. Cespedes, Harvard Business School, USA "Featuring numerous real-life examples and based on expertise and thought leadership,Hinterhuber and Liozu's book will give you lots of recommendations and best practices on how to develop skills, capabilities, and tools. This is a must-have in your pricing library and a must-read for anyone in search of strategies to improve their business results through strong pricing execution."-- Kevin Mitchell, President of the Professional Pricing Society, USA "Being in charge of different pricing strategy implementations in global organisations, I recommend this book for all who are part of a pricing project. Pricing Strategy Implementation will inspire you to think and look at the behavioural change and company business opportunities in a new and powerful way. It is about how to translate and design a pricing strategy into result."-- Tom Wingren, Director of Pricing & Value Selling at Wärtsilä Marine Business "Hinterhuber and Liozu's book is like a lighthouse in the most critical phase of the pricing journey, the Pricing Strategy Implementation . This book leverages real-life experiences of companies that went through the journey, highlighting also the power of Digital in the pricing transformation. This is a must-read for leaders that are looking to improve business profitability."-- Diego Comina, VP Industrial Digital Product-Former Pricing Leader at General Electric, USA anyone in search of strategies to improve their business results through strong pricing execution."-- Kevin Mitchell, President of the Professional Pricing Society, USA "Being in charge of different pricing strategy implementations in global organisations, I recommend this book for all who are part of a pricing project. Pricing Strategy Implementation will inspire you to think and look at the behavioural change and company business opportunities in a new and powerful way. It is about how to translate and design a pricing strategy into result."-- Tom Wingren, Director of Pricing & Value Selling at Wärtsilä Marine Business "Hinterhuber and Liozu's book is like a lighthouse in the most critical phase of the pricing journey, the Pricing Strategy Implementation . This book leverages real-life experiences of companies that went through the journey, highlighting also the power of Digital in the pricing transformation. This is a must-read for leaders that are looking to improve business profitability."-- Diego Comina, VP Industrial Digital Product-Former Pricing Leader at General Electric, USA ng Strategy Implementation. This book leverages real-life experiences of companies that went through the journey, highlighting also the power of Digital in the pricing transformation. This is a must-read for leaders that are looking to improve business profitability."-- Diego Comina, VP Industrial Digital Product-Former Pricing Leader at General Electric, USA, "Pricing builds or destroys value faster than almost any other business action. Yet, pricing remains under-researched in academia and often guess-work in companies. Managers typically want their prices to reflect value, but translating value into a market price is a complex organizational as well as analytical task. Pricing Strategy Implementation brings relevant and timely frameworks, practice, and insights to that task. It is essential reading in a world where buyers now have easy access to product and supplier comparisons." -- Frank V. Cespedes, Harvard Business School, USA "Featuring numerous real-life examples and based on expertise and thought leadership,Hinterhuber and Liozu's book will give you lots of recommendations and best practices on how to develop skills, capabilities, and tools. This is a must-have in your pricing library and a must-read for anyone in search of strategies to improve their business results through strong pranyone in search of strategies to improve their business results through strong pricing execution."-- Kevin Mitchell, President of the Professional Pricing Society, USA "Being in charge of different pricing strategy implementations in global organisations, I recommend this book for all who are part of a pricing project. Pricing Strategy Implementation will inspire you to think and look at the behavioural change and company business opportunities in a new and powerful way. It is about how to translate and design a pricing strategy into result."-- Tom Wingren, Director of Pricing & Value Selling at Wärtsilä Marine Business "Hinterhuber and Liozu's book is like a lighthouse in the most critical phase of the pricing journey, the Pricing Strategy Implementation . This book leverages real-life experiences of companies that went through the journey, highlighting also the power of Digital in the pricing transformation. This is a must-read for leaders that are looking to improve business profitability."-- Diego Comina, VP Industrial Digital Product-Former Pricing Leader at General Electric, USA f companies that went through the journey, highlighting also the power of Digital in the pricing transformation. This is a must-read for leaders that are looking to improve business profitability."-- Diego Comina, VP Industrial Digital Product-Former Pricing Leader at General Electric, USA, "Pricing builds or destroys value faster than almost any other business action. Yet, pricing remains under-researched in academia and often guess-work in companies. Managers typically want their prices to reflect value, but translating value into a market price is a complex organizational as well as analytical task. Pricing Strategy Implementation brings relevant and timely frameworks, practice, and insights to that task. It is essential reading in a world where buyers now have easy access to product and supplier comparisons." -- Frank V. Cespedes, Harvard Business School, USA "Featuring numerous real-life examples and based on expertise and thought leadership, Hinterhuber and Liozu's book will give you lots of recommendations and best practices on how to develop skills, capabilities, and tools. This is a must-have in your pricing library and a must-read for anyone in search of strategies to improve their business results through strong pricing execution." -- Kevin Mitchell, President of the Professional Pricing Society, USA "Being in charge of different pricing strategy implementations in global organisations, I recommend this book for all who are part of a pricing project. Pricing Strategy Implementation will inspire you to think and look at the behavioural change and company business opportunities in a new and powerful way. It is about how to translate and design a pricing strategy into result." -- Tom Wingren, Director of Pricing & Value Selling at Wärtsilä Marine Business "Hinterhuber and Liozu's book is like a lighthouse in the most critical phase of the pricing journey, the Pricing Strategy Implementation . This book leverages real-life experiences of companies that went through the journey, highlighting also the power of Digital in the pricing transformation. This is a must-read for leaders that are looking to improve business profitability." -- Diego Comina, VP Industrial Digital Product-Former Pricing Leader at General Electric, USA
Illustrated
Yes
Table Of Content
Part 1: Introduction 1. Introduction: Implementing pricing strategies Part 2: Aligning the Organization around Pricing Strategy Implementation 2. Implementing pricing strategies - the frameworks to drive profits by pricing actions 3. Elevating the cost of doing nothing - An interview with Mark Shafer Part 3: Pricing Strategy Implementation - The Role of the Sales Force 4. Interview: the role of the sales force in pricing strategy implementation 5. The strategic account manager as ecosystem captain - driving profits via pricing 6 . Designing Sales Force Compensation Programmes to Improve Pricing Execution Part 4: Pricing Strategy Implementation - The Role of Marketing 7. Implementing pricing strategies by developing and implementing effective discounting practices 8 . Designing and Executing B2B Customer Segmentation 9 . Training Programmes to Boost Pricing Execution 10 . Implementing a structured Pricing Strategy approach Part 5: Implementing Pricing Strategies that Win Deals 11. Pricing large deals: Insights into capabilities and tools that help to win large deals profitably 12 . Pricing to Win - A framework for strategic big decision making 13. Value Quantification - Process and Best Practices to Document and Quantify Value in B2B 14. Implementing Pricing Strategies via Quantified Value Propositions 15 . Adopt Value Selling: Best Practices to Drive Sustainable Organizational Change 16. Executing Price Control in Five Simple Steps 17. Eight Best Practices to Improve Pricing Execution
Synopsis
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management., Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.
LC Classification Number
HF5416.5.P743 2020
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Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
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- o***r (50)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufReceived item quickly and it was as advertisedVINTAGE Members Only Jacket Mens XL Blue Bomber Iconic Racer Lightweight (Nr. 186943880586)
- p***p (383)- Bewertung vom Käufer.Letztes JahrBestätigter KaufGreat seller..prompt delivery, item as described. Thank you!g skill ripjaws v f4-2400c17d-16gvr DDR4-2400 8GX2 New (Nr. 187002316241)
- m***m (211)- Bewertung vom Käufer.Letztes JahrBestätigter KaufFast shipping! Tshirt in great condition as described. Can’t wait to wear this on my next trip to Disney. Excellent seller!Vintage World Disney World Shirt Mens Med Blue Resort Tie Dye Magic Kingdom (Nr. 186792215607)