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eBay-Artikelnr.:186397089886
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- ISBN-10
- 113892055X
- Book Title
- Design-Centered Entrepreneurship
- ISBN
- 9781138920552
Über dieses Produkt
Product Information
Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.
Product Identifiers
Publisher
Routledge
ISBN-10
113892055x
ISBN-13
9781138920552
eBay Product ID (ePID)
14038701310
Product Key Features
Publication Name
Design-Centered Entrepreneurship
Format
Trade Paperback
Language
English
Subject
Decision-Making & Problem Solving, Entrepreneurship, General, Product, New Business Enterprises, Strategic Planning
Publication Year
2016
Type
Textbook
Subject Area
Design, Education, Business & Economics
Number of Pages
240 Pages
Dimensions
Item Length
9 in
Item Height
0.6 in
Item Width
5.9 in
Item Weight
12.8 Oz
Additional Product Features
LCCN
2016-000889
Lc Classification Number
Hd62.5.G644 2016
Reviews
'An old adage reads, 'give a man a fish feed him for a day; teach him how to fish, feed him for a lifetime.' With these words in mind, Goldsby and Basadur go beyond traditional entrepreneurship texts, not only providing information to the reader, but drawing from design theory to teach the aspiring entrepreneur how to recognize a legitimate opportunity and develop it into a viable business concept.' -Christopher P. Neck, Arizona State University, USA 'Basadur and Goldsby provide all of us with the tools to be 'creative'. In an increasingly complex world, it is more important than ever to truly understand the problem before coming up with knee-jerk solutions. If you want to confidently solve complex problems in emotionally charged environments, read Design-centred Entrepreneurship.' - Paul Heinrich, President & CEO, North Bay Regional Health Centre, Canada 'I believe that this book charts a path to entrepreneurial success. Its value lies in starting before the big idea that many aspiring entrepreneurs feel they need to begin. By quickly dismissing the necessity of beginning with a fully realized 'game changing' idea in the first chapter, it sets the reader at ease and plants the notion that entrepreneurship is actually possible for them. From there it lays out a reasonable, doable, systematic path forward towards entrepreneurial success that is applicable across various fields, industries, and personal situations. I highly recommend this book to anyone wishing to begin or accelerate their entrepreneurial career.'- Thomas E. Nelson, University of Cincinnati, USA 'Only firms that recognize innovation begins with a problem and utilize this approach to empower their teams to develop thoughtful, creative, and timely solutions are truly positioned for long-term success in the new manufacturing sector. I first learned of Min's approach to problem solving some 25 years ago and having worked with it over this time. It is a critical tool enabling our survival and success and I would encourage anyone committed to building a world class organization to familiarize themselves with Goldsby and Basadur's methodologies and empower their teams through its use.' - Jim Campbell, President, Adventec Manufacturing Inc., Canada, 'An old adage reads, 'give a man a fish feed him for a day; teach him how to fish, feed him for a lifetime.' With these words in mind, Goldsby and Basadur go beyond traditional entrepreneurship texts, not only providing information to the reader, but drawing from design theory to teach the aspiring entrepreneur how to recognize a legitimate opportunity and develop it into a viable business concept.' - Christopher P. Neck, Arizona State University, USA, 'An old adage reads, 'give a man a fish feed him for a day; teach him how to fish, feed him for a lifetime.' With these words in mind, Goldsby and Basadur go beyond traditional entrepreneurship texts, not only providing information to the reader, but drawing from design theory to teach the aspiring entrepreneur how to recognize a legitimate opportunity and develop it into a viable business concept.' -Christopher P. Neck, Arizona State University, USA 'Basadur and Goldsby provide all of us with the tools to be 'creative'. In an increasingly complex world, it is more important than ever to truly understand the problem before coming up with knee-jerk solutions. If you want to confidently solve complex problems in emotionally charged environments, read Design-centred Entrepreneurship.' - Paul Heinrich, President & CEO, North Bay Regional Health Centre, Canada 'I believe that this book charts a path to entrepreneurial success. Its value lies in starting before the big idea that many aspiring entrepreneurs feel they need to begin. By quickly dismissing the necessity of beginning with a fully realized 'game changing' idea in the first chapter, it sets the reader at ease and plants the notion that entrepreneurship is actually possible for them. From there it lays out a reasonable, doable, systematic path forward towards entrepreneurial success that is applicable across various fields, industries, and personal situations. I highly recommend this book to anyone wishing to begin or accelerate their entrepreneurial career.'- Thomas E. Nelson, University of Cincinnati, USA, 'An old adage reads, 'give a man a fish feed him for a day; teach him how to fish, feed him for a lifetime.' With these words in mind, Goldsby and Basadur go beyond traditional entrepreneurship texts, not only providing information to the reader, but drawing from design theory to teach the aspiring entrepreneur how to recognize a legitimate opportunity and develop it into a viable business concept.'-Christopher P. Neck, Arizona State University, USA 'Basadur and Goldsby provide all of us with the tools to be 'creative'. In an increasingly complex world, it is more important than ever to truly understand the problem before coming up with knee-jerk solutions. If you want to confidently solve complex problems in emotionally charged environments, read Design-centred Entrepreneurship.' - Paul Heinrich, President & CEO, North Bay Regional Health Centre, Canada, "An old adage reads, 'give a man a fish, feed him for a day; teach him how to fish, feed him for a lifetime.' With these words in mind, Goldsby and Basadur go beyond traditional entrepreneurship texts, not only providing information to the reader, but drawing from design theory to teach the aspiring entrepreneur how to recognize a legitimate opportunity and develop it into a viable business concept." Christopher P. Neck, Arizona State University, USA "Basadur and Goldsby provide all of us with the tools to be 'creative.' In an increasingly complex world, it is more important than ever to truly understand the problem before coming up with knee-jerk solutions. If you want to confidently solve complex problems in emotionally charged environments, read Design-Centred Entrepreneurship. " Paul Heinrich, President and CEO, North Bay Regional Health Centre, Canada "Goldsby and Basadur offer hope that entrepreneurs can cleanly navigate the mire created from having too much information with too little time to make good decisions. Their innovation process is not only easy to use, but it allows me to be consistent and effective in my approach to driving organizations forward." Shawn A. Noble, Lenovo, USA "I believe that this book charts a path to entrepreneurial success. Its value lies in starting before the big idea that many aspiring entrepreneurs feel they need to begin. By quickly dismissing the necessity of beginning with a fully realized 'game changing' idea in the first chapter, it sets the reader at ease and plants the notion that entrepreneurship is actually possible for them. From there it lays out a reasonable, doable, systematic path forward towards entrepreneurial success that is applicable across various fields, industries, and personal situations. I highly recommend this book to anyone wishing to begin or accelerate their entrepreneurial career." Thomas E. Nelson, University of Cincinnati, USA "Only firms that recognize that innovation begins with a problem, and utilize this approach to empower their teams to develop thoughtful, creative, and timely solutions are truly positioned for long-term success in the new manufacturing sector. I first learned of Min's approach to problem solving some 25 years ago and having worked with it over this time. It is a critical tool enabling our survival and success and I would encourage anyone committed to building a world class organization to familiarize themselves with Goldsby and Basadur's methodologies and empower their teams through its use." Jim Campbell, President, Adventec Manufacturing Inc., Canada "The collaborative design processes and problem-finding skills this book teaches are fundamental to creating new value. Even if you skillfully apply Lean Startup methods, learning the framework in Design-Centered Entrepreneurship will amplify your entrepreneurial effectiveness." Kate Hammer, Co-founder, KILN, USA, 'An old adage reads, 'give a man a fish feed him for a day; teach him how to fish, feed him for a lifetime.' With these words in mind, Goldsby and Basadur go beyond traditional entrepreneurship texts, not only providing information to the reader, but drawing from design theory to teach the aspiring entrepreneur how to recognize a legitimate opportunity and develop it into a viable business concept.' -Christopher P. Neck, Arizona State University, USA 'Basadur and Goldsby provide all of us with the tools to be 'creative'. In an increasingly complex world, it is more important than ever to truly understand the problem before coming up with knee-jerk solutions. If you want to confidently solve complex problems in emotionally charged environments, read Design-centred Entrepreneurship.' - Paul Heinrich, President & CEO, North Bay Regional Health Centre, Canada 'I believe that this book charts a path to entrepreneurial success. Its value lies in starting before the big idea that many aspiring entrepreneurs feel they need to begin. By quickly dismissing the necessity of beginning with a fully realized 'game changing' idea in the first chapter, it sets the reader at ease and plants the notion that entrepreneurship is actually possible for them. From there it lays out a reasonable, doable, systematic path forward towards entrepreneurial success that is applicable across various fields, industries, and personal situations. I highly recommend this book to anyone wishing to begin or accelerate their entrepreneurial career.'- Thomas E. Nelson, University of Cincinnati, USA 'Only firms that recognize innovation begins with a problem and utilize this approach to empower their teams to develop thoughtful, creative, and timely solutions are truly positioned for long-term success in the new manufacturing sector. I first learned of Min's approach to problem solving some 25 years ago and having worked with it over this time. It is a critical tool enabling our survival and success and I would encourage anyone committed to building a world class organization to familiarize themselves with Goldsby and Basadur's methodologies and empower their teams through its use.' - Jim Campbell, President, Adventec Manufacturing Inc., Canada 'Goldsby & Basadur offer hope that entrepreneurs can cleanly navigate the mire created from having too much information with too little time to make good decisions. Their innovation process is not only easy to use, but it allows me to be consistent and effective in my approach to driving organizations forward.'-Shawn A. Noble, Lenovo, USA 'The collaborative design processes and problem-finding skills this book teaches are fundamental to creating new value. Even if you skillfully apply Lean Startup methods, learning the framework in Design-Centered Entrepreneurshipwill amplify your entrepreneurial effectiveness.'-Kate Hammer, Co-founder, KILN, USA
Table of Content
1. Introduction 2. Design Skills 3. Design Practices 4. Problem Finding 5. Fact Finding 6. Problem Definition 7. Idea Finding 8. Evaluate and Select 9. Action Planning 10. Gaining Acceptance 11. Next Step: Starting Up
Copyright Date
2016
Target Audience
College Audience
Dewey Decimal
658.11
Dewey Edition
23
Illustrated
Yes
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