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THE ONE TO ONE B2B: CUSTOMER RELATIONSHIP MANAGEMENT von Don Peppers & Martha
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eBay-Artikelnr.:186796059096
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- ISBN-10
- 0385494092
- Publication Name
- Crown Business
- Type
- Hardcover
- Item Length
- 5.75 inches
- Item Width
- 1.25 inches
- Item Height
- 8.75 inches
- ISBN
- 9780385494090
Über dieses Produkt
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0385494092
ISBN-13
9780385494090
eBay Product ID (ePID)
1768352
Product Key Features
Book Title
One to One B2b : Customer Relationship Management Strategies for the Real Economy
Number of Pages
368 Pages
Language
English
Topic
Marketing / General, Customer Relations, Commerce, Sales & Selling / General
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics
Book Series
One to One Ser.
Format
Hardcover
Dimensions
Item Weight
18.3 Oz
Additional Product Features
Intended Audience
Trade
LCCN
00-066022
Dewey Edition
21
TitleLeading
The
Reviews
Critical Acclaim For Don Peppers And Martha Rogers: One To One B2B "Information technology is changing the way businesses manage sales forces and customers. Willy Loman now carries a laptop and links to some very expensive data systems. As firms incur these expenditures, they need a guiding philosophy. This book lays out, clearly and passionately, a vision for B2B customer relationship management systems." --Jon Deighton, The Harold M. Brierly Professor of Business Administration, Harvard Business School. The One To One Fieldbook "If your company is launching a customer-focused strategy, give this book to all of your transition players; it sets the agenda." -- Fortune Enterprise One To One "Five Stars!" -- The Wall Street Journal "First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers." --Scott Cook, chairman of the board, Intuit "Destined to become the business field guide to the twenty-first century." --Jim Kouzes, chairman and CEO, TPG (Tom Peters Group) Learning Systems, and co-author of The Leadership Challenge The One To One Future "Book of the year." --Tom Peters "Unusual insight into how marketers can serve each other and every consumer." --Regis McKenna, author, consultant, Regis McKenna, Inc. "Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written." --George Gendron, INC . magazine, Critical Acclaim For Don Peppers And Martha Rogers: One To One B2B "Information technology is changing the way businesses manage sales forces and customers. Willy Loman now carries a laptop and links to some very expensive data systems. As firms incur these expenditures, they need a guiding philosophy. This book lays out, clearly and passionately, a vision for B2B customer relationship management systems." --Jon Deighton, The Harold M. Brierly Professor of Business Administration, Harvard Business School. The One To One Fieldbook "If your company is launching a customer-focused strategy, give this book to all of your transition players; it sets the agenda." --Fortune Enterprise One To One "Five Stars!" --The Wall Street Journal "First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers." --Scott Cook, chairman of the board, Intuit "Destined to become the business field guide to the twenty-first century." --Jim Kouzes, chairman and CEO, TPG (Tom Peters Group) Learning Systems, and co-author ofThe Leadership Challenge The One To One Future "Book of the year." --Tom Peters "Unusual insight into how marketers can serve each other and every consumer." --Regis McKenna, author, consultant, Regis McKenna, Inc. "Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written." --George Gendron,INC. magazine
Dewey Decimal
658.8/12
Table Of Content
The One-Way Error Component Regression Model.The Two-Way Error Component Regression Model.Test of Hypotheses with Panel Data.Heteroskedasticity and Serial Correlation in the Error Component Model.Seemingly Unrelated Regressions with Error Components.Simultaneous Equations with Error Components.Dynamic Panel Data Models.Unbalanced Panel Data Models.Special Topics.Appendices.References.Index.
Synopsis
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy would be fragile. One false move, even the slightest slip and--boom!--everything around you could shatter. Nowhere does this frightening image seem more real than in the realm of business-to-business commerce, where the Internet is recasting and remodeling nearly every existing relationship. Although consumer marketers may have been first to launch Web-based, customer-centric initiatives, it is the business-to-business companies that have the most to gain. They also have the most to lose by doggedly sticking with out-dated traditional market penetration strategies. In One to One B2B , marketing gurus Don Peppers and Martha Rogers argue persuasively that in the broad arena of business-to-business commerce, organizations will rise or fall on the basis of their abilities to cultivate one-to-one relationships with their customers. In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front-burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge-based selling, and new modes of compensation. And they squarely tackle the question of how much technology is too much, arguing that one shouldn't ask "How can you use technology to automate a relationship?" but ,rather, "How can you use technology to strengthen a relationship and make it more valuable over time?" In One to One B2B , readers will discover the critical role a "learning relationship" plays in developing new and existing customers to their fullest potential, as well as strategies designed specifically to unlock higher levels of profitability, ensure client loyalty, and fight margin erosion in the face of intense global competition. The result is an indispensable handbook on how to create and develop business-to-business sales and marketing techniques successfully in the bump and grind of the real world.
LC Classification Number
HF5422.P38 2001
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Verkäuferbewertungen (297'528)
- 5***h (6474)- Bewertung vom Käufer.Letzter MonatBestätigter KaufNice Transaction! Very Satisfied!
- .***z (113)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI highly recommend this seller. Great price, timely delivery and great follow up communication to make sure I received the product and was happy with the service and purchase.
- h***6 (93)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem arrived promptly in excellent condition! Highly recommend