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Verkehr: Genie, Rivalität und Wahn im Milliarden-Dollar-Rennen um Vira...

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Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Release Year
2023
ISBN
9780593299753

Über dieses Produkt

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0593299752
ISBN-13
9780593299753
eBay Product ID (ePID)
20057245583

Product Key Features

Book Title
Traffic : Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral
Number of Pages
352 Pages
Language
English
Publication Year
2023
Topic
Industries / Computers & Information Technology, Media Studies, Internet / General, Digital Media / General, Popular Culture, Industries / Media & Communications
Genre
Computers, Social Science, Business & Economics
Author
Ben Smith
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
20 oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2024-440285
Dewey Edition
23
Reviews
"A riveting insider's look at the history of online news media . . . Smith's rigorous journalism and proximity to his subject imbue this with abounding insight, and the author's sharp eye for character gives it the feel of a novel. Sobering and captivating, this is an essential take on the 21st-century media landscape." -- Publishers Weekly (starred review) "Ben Smith is the Tom Wolfe of our digital age: the writer capturing what we lived through, what to make of it and--best of all--the drama of billion-dollar rivalries between nerds and delinquents. Traffic profiles the grifters, dreamers, geniuses and asshats who constructed the golden age of digital media. You should absolutely read this book." --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better "This is a rollicking and fun, but also unnerving, chronicle of how the colorful characters at Gawker, BuzzFeed and other outlets invented the era of viral media and what the consequences, both bright and very ominous, have been. It's a joy to read, but it will also open your eyes to how hot medias have melted our democracy." --Walter Isaacson, bestselling author of The Code Breaker " Traffic is the definitive account of the rise of digital media and the attention economy. The book is smart, entertaining and insightful. It reveals how technology and our shifting media landscape have forever transformed culture, politics, and the world we live in. It's a fascinating read and peek behind the curtain of how culture gets made. Having played a key role in the industry itself, Smith is an expert chronicler of the promise and the failures of digital media and tech giants. The book captures the highs and lows of the dawn of social media and the influencer world. You won't be able to put it down. It's authoritative, captivating, and a must read for anyone who cares about our information ecosystem. " --Taylor Lorenz, technology columnist, Washington Post "Ben Smith tells a true story of the internet, how for so many dreamers it ends in heartbreak. Here, in an edge-of-your seat narrative, we watch the gold-rush value of clicks, eyeballs, and unique visitors go to practically nothing for everyone else as Facebook takes it all. An honest, insightful, unsparing literature about the internet occupies a very sparse shelf, but Smith, both actor and acute observer in this tale, adds a likely classic to it." --Michael Wolff, bestselling author of Fire and Fury and Burn Rate, "A riveting insider's look at the history of online news media . . . Smith's rigorous journalism and proximity to his subject imbue this with abounding insight, and the author's sharp eye for character gives it the feel of a novel. Sobering and captivating, this is an essential take on the 21st-century media landscape." -- Publishers Weekly (starred review) "Ben Smith is the Tom Wolfe of our digital age: The writer capturing what we lived through, what to make of it and - best of all - the drama of billion-dollar rivalries between nerds and delinquents. Traffic profiles the grifters, dreamers, geniuses and asshats who constructed the golden age of digital media. You should absolutely read this book." --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better "This a rollicking and fun, but also unnerving, chronicle of how the colorful characters at Gawker, BuzzFeed and other outlets invented the era of viral media and what the consequences, both bright and very ominous, have been. It's a joy to read, but it will also open your eyes to how hot media have melted our democracy." --Walter Isaacson, bestselling author of The Code Breaker " Traffic is the definitive account of the rise of digital media and the attention economy. The book is smart, entertaining and insightful. It reveals how technology and our shifting media landscape has forever transformed culture, politics, and the world we live in. It's a fascinating read and peek behind the curtain of how culture gets made. Having played a key role in the industry itself, Smith is an expert chronicler of the promise and the failures of digital media and tech giants. The book captures the highs and lows of the dawn of social media and the influencer world. You won't be able to put it down. It's authoritative, captivating, and a must read for anyone who cares about our information ecosystem. " --Taylor Lorenz, technology columnist, Washington Post "Ben Smith tells a true story of the Internet, how for so many dreamers it ends in heartbreak. Here, in an edge-of-your seat narrative, we watch the gold rush value of clicks, eyeballs, and unique visitors go to practically nothing for everyone else as Facebook takes it all. An honest, insightful, unsparing literature about the Internet occupies a very sparse shelf, but Smith, both actor and acute observer in this tale, adds a likely classic to it." --Michael Wolff, bestselling author of Fire and Fury and Burn Rate, "A riveting insider's look at the history of online news media . . . Smith's rigorous journalism and proximity to his subject imbue this with abounding insight, and the author's sharp eye for character gives it the feel of a novel. Sobering and captivating, this is an essential take on the 21st-century media landscape." -- Publishers Weekly (starred review), "A detailed, smart account of the foibles of those early days, when no one knew how to conduct decent journalism and make money at the same time. [Smith's] discussion of the Huffington Post is especially telling as a study in haplessness. Along the way, he tells entertaining out-of-school tales of the early Facebook, the Drudge Report, Breitbart, and Twitter. Self-aware and self-critical, Smith allows that while all these entities helped create today's digital culture, it was often not for the better, even if Denton today voices hope for 'a Talmudic internet still to be made.' There's no better history of the Wild West days of early social media than this one." -- Kirkus (starred review) "A riveting insider's look at the history of online news media . . . Smith's rigorous journalism and proximity to his subject imbue this with abounding insight, and the author's sharp eye for character gives it the feel of a novel. Sobering and captivating, this is an essential take on the 21st-century media landscape." -- Publishers Weekly (starred review) "Ben Smith is the Tom Wolfe of our digital age: the writer capturing what we lived through, what to make of it and--best of all--the drama of billion-dollar rivalries between nerds and delinquents. Traffic profiles the grifters, dreamers, geniuses and asshats who constructed the golden age of digital media. You should absolutely read this book." --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better "This is a rollicking and fun, but also unnerving, chronicle of how the colorful characters at Gawker, BuzzFeed and other outlets invented the era of viral media and what the consequences, both bright and very ominous, have been. It's a joy to read, but it will also open your eyes to how hot medias have melted our democracy." --Walter Isaacson, bestselling author of The Code Breaker " Traffic is the definitive account of the rise of digital media and the attention economy. The book is smart, entertaining and insightful. It reveals how technology and our shifting media landscape have forever transformed culture, politics, and the world we live in. It's a fascinating read and peek behind the curtain of how culture gets made. Having played a key role in the industry itself, Smith is an expert chronicler of the promise and the failures of digital media and tech giants. The book captures the highs and lows of the dawn of social media and the influencer world. You won't be able to put it down. It's authoritative, captivating, and a must read for anyone who cares about our information ecosystem." --Taylor Lorenz, technology columnist, Washington Post "Ben Smith tells a true story of the internet, how for so many dreamers it ends in heartbreak. Here, in an edge-of-your seat narrative, we watch the gold-rush value of clicks, eyeballs, and unique visitors go to practically nothing for everyone else as Facebook takes it all. An honest, insightful, unsparing literature about the internet occupies a very sparse shelf, but Smith, both actor and acute observer in this tale, adds a likely classic to it." --Michael Wolff, bestselling author of Fire and Fury and Burn Rate
Dewey Decimal
070.430973
Synopsis
If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot-com crash but before Google, Apple, and Facebook exploded, when it seemed that New York City, rather than Silicon Valley, might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier team at HuffPost and BuzzFeed were building the foundations of viral internet media. It was tech's age of innocence: The old establishment might have been discredited by the Iraq War, but digital news would empower the spread of truth. After all, didn't the progressive internet get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as BuzzFeed's editor in chief, was there to see it, and he chronicles it all with marvelous lucidity underscored by dark wit, sparing no one - and certainly not himself. Smith tells a nuanced story: Yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic, but unintended consequences began to snowball. Traffic explores one of the great ironies of our time: The internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart and Chris Poole, the creator of 4chan, all initially seemed like minor characters in the narrative in which Nick, Jonah, and crew were the stars. But today, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading., "Engrossing and suspenseful." -- The New York Times "Expertly pulls readers in." --The Guardian "Smith sharply chronicles the revolutionary moment." -- Financial Times The origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society If attention is the new oil, Traffic is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot-com crash but before Google, Apple, and Facebook exploded, when it seemed that New York City, rather than Silicon Valley, might become tech's center of gravity. There, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier team at HuffPost and BuzzFeed were building the foundations of viral internet media. Ben Smith, who would go on to earn a controversial reputation as BuzzFeed News's editor in chief, was there to see it, and he chronicles it all with marvelous lucidity underscored by dark wit. Traffic explores one of the great ironies of our time: The internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart initially seemed like minor characters in the narrative in which Nick and Jonah were the stars. But today, anyone might wonder if the op­posite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading.
LC Classification Number
PN4867.2.S65 2023

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