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TIM BROWN Change By Design SIGNED 1ST EDITION HC Business Decision Making IDEO
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eBay-Artikelnr.:187269372034
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Book Title
- Change By design: How Design Thunking Transforms Organizations an
- Topic
- Entrepreneurship, Marketing, Decision Making
- Genre
- Business, Economics & Industry
- Features
- Autographed
- Country/Region of Manufacture
- United States
- Edition
- First Edition
- Narrative Type
- Nonfiction
- Signed
- Yes
- Inscribed
- No
- Ex Libris
- No
- Personalized
- Yes
- Signed By
- Tim Brown
- Era
- 2000s
- ISBN
- 9780061766084
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0061766089
ISBN-13
9780061766084
eBay Product ID (ePID)
72069305
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Change by Design : How Design Thinking Transforms Organizations and Inspires Innovation
Subject
Computers & Technology, Buildings / Public, Commercial & Industrial, General, Higher, Information Technology
Publication Year
2009
Type
Textbook
Subject Area
Computers, Architecture, Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
15.4 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-014596
Reviews
Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes., 'With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity.' (Core77), This should be mandatory reading for marketers and engineers who can't understand why a product as cool as the Segway wasn't a breakout hit., It's like getting golf tips from Tiger Wood's coach. Tim Brown's firm IDEO has won more gold medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions., In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change., Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…, It's like getting golf tips from Tiger Wood's coach. Tim Brown's firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions., Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring., "In his highly readable and compelling new book, Change by Design, Tim argues that "design thinking" needs to permeate every organization—and shape all of its interactions with its constituents.", Tim Brown's vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation., "In his highly readable and compelling new book, Change by Design, Tim argues that "design thinking" needs to permeate every organization-and shape all of its interactions with its constituents.", "In his highly readable and compelling new book, Change by Design, Tim argues that "design thinking" needs to permeate every organization--and shape all of its interactions with its constituents.", Tim Brown has written the definitive book on design thinking. Brown's wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways., Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes., With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity., Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes..., With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today.
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.4/063
Synopsis
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designers sensibilities and methods are employed to match peoples needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. Its a humancentered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to socalled creative industries or people who work in the design field. Its a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by reexamining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society., The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide--now updated with addition material, including new case studies, and a new introduction--design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society., The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide--now updated with addition material, including new case studies, and a new introduction--design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
LC Classification Number
HD58.8.B772 2009
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- l***t (406)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat Seller all the best compliments!!
- 4***r (269)- Bewertung vom Käufer.Letzter MonatBestätigter KaufMoney refunded