Deluxe: How Luxury Lost Its Luster - hardcover Thomas, Dana
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Deluxe: How Luxury Lost Its Luster - hardcover Thomas, Dana
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eBay-Artikelnr.:187347007911
Artikelmerkmale
- Artikelzustand
- Release Year
- 2007
- ISBN
- 9781594201295
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1594201293
ISBN-13
9781594201295
eBay Product ID (ePID)
57089366
Product Key Features
Book Title
Deluxe : How Luxury Lost Its Luster
Number of Pages
384 Pages
Language
English
Topic
Popular Culture, Economics / General
Publication Year
2007
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
22.3 Oz
Item Length
9.6 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-006166
Dewey Edition
22
Reviews
The Devil Wears Herms (He Bought It at the Caesars Palace Mall in Las Vegas) By MICHIKO KAKUTANI Skip to next paragraph Back in the late 1980s, the Prada backpack made out of black or tobacco-brown parachute fabric trimmed in leather became the it bag for many would-be fashionistas. It was hip, modern, lightweight and at $450 expensive, but not as expensive as the stratospherically priced bags made by Herms and Chanel. According to the fashion reporter Dana Thomas, that Prada backpack was also the emblem of the radical change that luxury was undergoing at the time: the shift from small family businesses of beautifully handcrafted goods to global corporations selling to the middle market a shift from exclusivity to accessibility, from an emphasis on tradition and quality to an emphasis on growth and branding and profits. With Deluxe: How Luxury Lost Its Luster, Ms. Thomas who has been the cultural and fashion writer for Newsweek in Paris for 12 years has written a crisp, witty social history thats as entertaining as it is informative. Traveling from French perfume laboratories to Las Vegas shopping malls to assembly-line factories in China, she traces the evolving face of the luxury goods business, from design through marketing to showroom sales. She gives us some sharply observed profiles of figures like Miuccia Prada, who was a Communist with a doctorate in political science when she took over her familys small luxury goods business in 1978, and the business tycoon Bernard Arnault, who relentlessly built LVMH into a luxury monolith with dozens of brands (including Louis Vuitton, Givenchy and Dior)sold around the world. Ms. Thomas peppers her narrative with lots of amusing asides about everything from how orange became Hermss signature color because it was the only color widely available during World War II to the money-saving benefits of raw-edge cutting, which has been marketed to the public as a cutting-edge, avant-garde innovation. But her focus remains on how a business that once catered to the wealthy elite has gone mass-market and the effects that democratization has had on the way ordinary people shop today, as conspicuous consumption and wretched excess have spread around the world. Labels, once discreetly stitched into couture clothes, have become logos adorning everything from baseball hats to supersized gold chains. Perfumes, once dreamed up by designers with an idea about a particular scent, are now concocted from briefs written by marketing executives brandishing polls and surveys and sales figures. With globalization, Paris and New York are no longer exclusive luxury meccas. Ms. Thomas notes that a gigantic 690,000-square-foot luxury mall called Crocus City (featuring 180 boutiques, including Armani, Pucci and Versace) is flourishing outside Moscow, and that a group of high-end boutiques will be part of a luxury complex called Legation Quarter, scheduled to open in Tiananmen Square later this year. Approximately 40 percent of all Japanese own a Vuitton product today, she says, and one recent poll showed that by 2004 the average American woman was buying more than four handbags a year. With more people visiting Caesars Palaces glitzy Forum Shops each year than Disney World, Las Vegashas made shopping synonymous with gambling and entertainment, even as outlet malls have brought designer clothing and accessories within the reach (and budget) of many suburbanites. High-profile luxury brands like Louis Vuitton, Herms and Cartier were founded in the 18th or 19th centuries by artisans dedicated to creating beautiful, finely made wares for the royal court in France and later, with the fall of the monarchy, for European aristocrats and prominent American families. Luxury remained, writes Ms. Thomas, a domain of the wealthy and the famous until the Youthquake of the 1960s pulled down social barriers and overthrew elitism. It would remain out of style until a new and financially, Back in the late 1980s, the Prada backpack - made out of black or tobacco-brown parachute fabric trimmed in leather - became the "it" bag for many would-be fashionistas. It was hip, modern, lightweight and at $450 expensive, but not as expensive as the stratospherically priced bags made by Herm�s and Chanel. According to the fashion reporter Dana Thomas, that Prada backpack was also "the emblem of the radical change that luxury was undergoing at the time: the shift from small family businesses of beautifully handcrafted goods to global corporations selling to the middle market" - a shift from exclusivity to accessibility, from an emphasis on tradition and quality to an emphasis on growth and branding and profits. With Deluxe: How Luxury Lost Its Luster,Ms. Thomas - who has been the cultural and fashion writer for Newsweek in Paris for 12 years - has written a crisp, witty social history that's as entertaining as it is informative. Traveling from French perfume laboratories to Las Vegas shopping malls to assembly-line factories in China, she traces the evolving face of the luxury goods business, from design through marketing to showroom sales. She gives us some sharply observed profiles of figures like Miuccia Prada, who was a Communist with a doctorate in political science when she took over her family's small luxury goods business in 1978, and the business tycoon Bernard Arnault , who relentlessly built LVMH into a luxury monolith with dozens of brands (including Louis Vuitton, Givenchy and Dior) sold around the world. Ms. Thomas peppers her narrative with lots of amusing asides about everything from how orange became Herm�s's signature color because it was the only color widely available during World War II to the money-saving benefits of raw-edge cutting, which has been marketed to the public as a cutting-edge, avant-garde innovation. But her focus remains on how a business that once catered to the wealthy elite has gone mass-market and the effects that democratization has had on the way ordinary people shop today, as conspicuous consumption and wretched excess have spread around the world. Labels, once discreetly stitched into couture clothes, have become logos adorning everything from baseball hats to supersized gold chains. Perfumes, once dreamed up by designers with an idea about a particular scent, are now concocted from briefs written by marketing executives brandishing polls and surveys and sales figures. With globalization, Paris and New York are no longer exclusive luxury meccas. Ms. Thomas notes that a gigantic 690,000-square-foot luxury mall called Crocus City (featuring 180 boutiques, including Armani, Pucci and Versace) is flourishing outside Moscow, and that a group of high-end boutiques will be part of a luxury complex called Legation Quarter, scheduled to open in Tiananmen Square later this year. "Approximately 40 percent of all Japanese own a Vuitton product" today, she says, and one recent poll showed that by 2004 the average American woman was buying more than four handbags a year. With more people visiting Caesars Palace's glitzy Forum Shops each year than Disney World, Las Vegas has made shopping synonymous with gambling and entertainment, even as outlet malls have brought designer clothing and accessories within the reach (and budget) of many suburbanites. High-profile luxury brands like Louis Vuitton, Herm�s and Cartier were founded in the 18th or 19th centuries by artisans dedicated to creating beautiful, finely made wares for the royal court in France and later, with the fall of the monarchy, for European aristocrats and prominent American families. Luxury remained, writes Ms. Thomas, "a domain of the wealthy and the famous" until "the Youthquake of the 1960s" pulled down social barriers, The Devil Wears Hermès (He Bought It at the Caesars Palace Mall in Las Vegas) By MICHIKO KAKUTANI Skip to next paragraph Back in the late 1980s, the Prada backpack — made out of black or tobacco-brown parachute fabric trimmed in leather — became the it” bag for many would-be fashionistas. It was hip, modern, lightweight and at $450 expensive, but not as expensive as the stratospherically priced bags made by Hermès and Chanel. According to the fashion reporter Dana Thomas, that Prada backpack was also the emblem of the radical change that luxury was undergoing at the time: the shift from small family businesses of beautifully handcrafted goods to global corporations selling to the middle market” — a shift from exclusivity to accessibility, from an emphasis on tradition and quality to an emphasis on growth and branding and profits. With Deluxe: How Luxury Lost Its Luster,” Ms. Thomas — who has been the cultural and fashion writer for Newsweek in Paris for 12 years — has written a crisp, witty social history that’s as entertaining as it is informative. Traveling from French perfume laboratories to Las Vegas shopping malls to assembly-line factories in China, she traces the evolving face of the luxury goods business, from design through marketing to showroom sales. She gives us some sharply observed profiles of figures like Miuccia Prada, who was a Communist with a doctorate in political science when she took over her family’s small luxury goods business in 1978, and the business tycoon Bernard Arnault, who relentlessly built LVMH into a luxury monolith with dozens of brands (including Louis Vuitton, Givenchy and Dior) sold around the world. Ms. Thomas peppers her narrative with lots of amusing asides about everything from how orange became Hermès’s signature color because it was the only color widely available during World War II to the money-saving benefits of raw-edge cutting, which has been marketed to the public as a cutting-edge, avant-garde innovation. But her focus remains on how a business that once catered to the wealthy elite has gone mass-market and the effects that democratization has had on the way ordinary people shop today, as conspicuous consumption and wretched excess have spread around the world. Labels, once discreetly stitched into couture clothes, have become logos adorning everything from baseball hats to supersized gold chains. Perfumes, once dreamed up by designers with an idea about a particular scent, are now concocted from briefs written by marketing executives brandishing polls and surveys and sales figures. With globalization, Paris and New York are no longer exclusive luxury meccas. Ms. Thomas notes that a gigantic 690,000-square-foot luxury mall called Crocus City (featuring 180 boutiques, including Armani, Pucci and Versace) is flourishing outside Moscow, and that a group of high-end boutiques will be part of a luxury complex called Legation Quarter, scheduled to open in Tiananmen Square later this year. Approximately 40 percent of all Japanese own a Vuitton product” today, she says, and one recent poll showed that by 2004 the average American woman was buying more than four handbags a year. With more people visiting Caesars Palace’s glitzy Forum Shops each year than Disney World, Las Vegas has made shopping synonymous with gambling and entertainment, even as outlet malls have brought designer clothing and accessories within the reach (and budget) of many suburbanites. High-profile luxury brands like Louis Vuitton, Hermès and Cartier were founded in the 18th or 19th centuries by artisans dedicated to creating beautiful, finely made wares for the royal court in France and later, with the fall of the monarchy, for European aristocrats and prominent American families. Luxury remained, writes Ms. Thomas, a domain of the wealthy and the famous” until the Youthquake of the
Grade From
Twelfth Grade
Grade To
UP
Dewey Decimal
338.4/7
Synopsis
Thomas, the style and cultural reporter for Newsweek, takes a hard-hitting look at the world of new luxury, and argues that globalization and corporate greed have ensured that old-time manufacturing has bowed to sweatshops and wild profits to produce mediocre merchandise., A hard-hitting behind-the-scenes look at the luxury fashion industry today There was a time when luxury was available only to the rarefied and aristocratic world of old money and royalty. Luxury wasn't simply a product, it was a lifestyle, one that denoted a history of tradition, superior quality and offered a pampered buying experience. Today's luxury marketplace would be virtually unrecognizable to its founders. Gone are the family-owned businesses dedicated to integrity and quality; the industry is now run by multi-billion dollar global corporations focused on growth, visibility, brand-awareness, advertising and above all, profits. Handcrafted goods are practically extinct, and almost all manufacturing has been outsourced to large factories in such places as China, where your expensive brand-name handbag is being assembled right next to one from a mass-market label that will cost substantially less. Dana Thomas, a journalist who has covered style and the luxury business for "The Washington Post", "Newsweek" and "The New York Times Magazine" from Paris for the past fifteen years, digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci and Burberry don't want us to know. Traveling from the laboratories in Grasse, where the ingredients for Christian Dior and Prada perfumes are produced, to the crowded factories in China, where workers glue together "Made in Italy" bags by the thousands, Thomas explores the whole of today's high-end shopping experience to answer some pressing questions: What is the new definition of luxury when advertising for thislifestyle is targeted mainly toward the mass market? What are we paying for when quality has given way to quantity? Can integrity survive in a corporate culture driven to meet regular growth and profit projections? Is luxury still the best that money can buy? Thomas has traveled all over the world to interview corporate heads and factory workers, old-money, old-luxury clients and new luxury-obsessed middle-market consumers, and she paints a surprising picture of today's New Luxury. With "Deluxe", she delivers a fast-paced, uncompromising look at the real world behind the glossy magazines and red carpet couture and asks: How did luxury lose its luster?
LC Classification Number
HD9999.L852T46 2007
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Zoom Books East
98,3% positive Bewertungen•178 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (35'629)
Dieser Artikel (1)
Alle Artikel (35'629)
- f***g (287)- Bewertung vom Käufer.Letzter MonatBestätigter Kaufgift recipient happy. Great book about Fashion business. Like new, thx
- d***a (576)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThanks
- c***c (1403)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat item
- _***_ (12)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI was amazed how inexpensive this book was, the quality of this book And it was free shipping from Canada to VA… also it arrived quickly… I was so happy I could continue to read this series! Thank you!