A Big Life In Advertising - paperback Lawrence, Mary Wells
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A Big Life In Advertising - paperback Lawrence, Mary Wells
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eBay-Artikelnr.:187413019356
Artikelmerkmale
- Artikelzustand
- Release Year
- 2003
- ISBN
- 9780743245869
Über dieses Produkt
Product Identifiers
Publisher
Touchstone
ISBN-10
0743245865
ISBN-13
9780743245869
eBay Product ID (ePID)
2322431
Product Key Features
Book Title
Big Life in Advertising
Number of Pages
320 Pages
Language
English
Publication Year
2003
Topic
Women, Women in Business, Advertising & Promotion, Business
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
12 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
21
Reviews
The New Yorker[I]nsouciant, ebullient and, above all, stylish...the result is that most unusual of books -- an entertaining business memoir., Alan Pell CrawfordThe Washington Post Book World[A] first-rate look at a special moment in the history of American advertising and American business., The New Yorker [I]nsouciant, ebullient and, above all, stylish...the result is that most unusual of books -- an entertaining business memoir., Alan Pell Crawford The Washington Post Book World [A] first-rate look at a special moment in the history of American advertising and American business., Stuart Elliott The New York Times Book Review Evocative and compelling...frank and forthright...You don't have to be in advertising to appreciate a big life in advertising., Stuart ElliottThe New York Times Book ReviewEvocative and compelling...frank and forthright...You don't have to be in advertising to appreciate a big life in advertising.
TitleLeading
A
Dewey Decimal
659.1/092 B
Synopsis
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines, The first woman president of an advertising agency and the first woman CEOof a company on the New York Stock Exchange tells her "riveting story: Howshe shattered every glass ceiling and became a Madison Avenue legend."*From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'"For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines, The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York ' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
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- c***0 (718)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThanks!
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Zoom Books East
98,2% positive Bewertungen•155 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (30'478)
Dieser Artikel (1)
Alle Artikel (30'478)
- c***0 (718)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThanks!
- 6***e (35)- Bewertung vom Käufer.Letzter MonatBestätigter KaufVery good quality. Has all of the memorabilia. Good photos. Marilyn was one of a kind.
- g***g (214)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe book is in great condition, very happy.