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    Zuletzt aktualisiert am 05. Aug. 2025 04:26:47 MESZAlle Änderungen ansehenAlle Änderungen ansehen

    Artikelmerkmale

    Artikelzustand
    Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
    Release Year
    2019
    ISBN
    9781599186306
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Entrepreneur Media INC International Concepts/Entrepreneur Press
    ISBN-10
    1599186306
    ISBN-13
    9781599186306
    eBay Product ID (ePID)
    18038383464

    Product Key Features

    Book Title
    Direct Mail Revolution : How to Create Profitable Direct Mail Campaigns in a Digital World
    Number of Pages
    282 Pages
    Language
    English
    Topic
    Business Writing, Sales & Selling / General, Marketing / Direct, Advertising & Promotion
    Publication Year
    2019
    Genre
    Business & Economics
    Author
    Robert W. Bly
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.6 in
    Item Weight
    14.1 Oz
    Item Length
    9 in
    Item Width
    6 in

    Additional Product Features

    LCCN
    2018-046448
    Dewey Edition
    23
    TitleLeading
    The
    Dewey Decimal
    658.8/72
    Table Of Content
    Contents Acknowledgments Introduction: The New Direct-Mail Revolution PART I: DIRECT-MAIL PLANNING AND STRATEGY Chapter 1: Getting Started in Direct Mail Chapter 2: Planning: The Professional Approach PART II: CREATING AND PRODUCING DIRECT-MAIL CAMPAIGNS Chapter 3: Creating Irresistible Direct-Mail Offers Chapter 4: Mailing Lists Chapter 5: Writing Direct-Mail Copy That Sells Chapter 6: Direct-Mail Graphic Design Chapter 7: Direct-Mail Production Chapter 8: Direct-Mail Testing PART III: DIRECT-MAIL COMPONENTS AND FORMATS Chapter 9: Sales Letters Chapter 10: Direct-Mail Brochures Chapter 11: Reply Elements Chapter 12: Self-Mailers Chapter 13: Postcards PART IV: INTEGRATING DIRECT MAIL AND DIGITAL MARKETING Chapter 14: Landing Pages Chapter 15: Content Marketing Chapter 16: Email Chapter 17: Integrated Campaigns and Sales Funnels Appendix I: Direct-Mail Vendors Appendix II: Bibliography About the Author Index
    Synopsis
    BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution , legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the "magic words" of direct-response copy Avoid the most common "snail mail" mistakes that will get your marketing ignored Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for., In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:Create a comprehensive direct mail marketing strategyDesign marketing materials that connect with your target customersCraft letters, brochures, and postcards that stand outSeamlessly integrate direct mail with your digital marketing strategyAvoid the most common snail mail mistakes that will get ignored Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible., In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.
    LC Classification Number
    HF5415.126B5829 2019

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