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Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle,...
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Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle,...

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    Artikelmerkmale

    Artikelzustand
    Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
    Release Year
    2020
    Book Title
    Thank You for Arguing, Fourth Edition (Revised and Updated): W...
    ISBN
    9780593237380

    Über dieses Produkt

    Product Identifiers

    Publisher
    Crown Publishing Group, T.H.E.
    ISBN-10
    0593237382
    ISBN-13
    9780593237380
    eBay Product ID (ePID)
    27038417244

    Product Key Features

    Number of Pages
    480 Pages
    Publication Name
    Thank You for Arguing, Fourth Edition (Revised and Updated) : What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
    Language
    English
    Subject
    Communication & Social Skills, Speech, Negotiating, Linguistics / General
    Publication Year
    2020
    Type
    Textbook
    Author
    Jay Heinrichs
    Subject Area
    Language Arts & Disciplines, Self-Help, Business & Economics
    Format
    Trade Paperback

    Dimensions

    Item Height
    1 in
    Item Weight
    16.5 Oz
    Item Length
    9.2 in
    Item Width
    6.1 in

    Additional Product Features

    Intended Audience
    Trade
    LCCN
    2020-455168
    Dewey Edition
    23
    Dewey Decimal
    303.3/42
    Synopsis
    The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: - The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you). - The Belushi Paradigm Before people will follow you, they have to consider you worth following. - The Yoda Technique Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills., The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: * The Chandler Bing Adjustment : Match your argument to your audience (that is, persuasion is not about you). * The Belushi Paradigm : Before people will follow you, they have to consider you worth following. * The Yoda Technique : Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills.
    LC Classification Number
    P301.5.P47H45 2020

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