Effective Internal Communication (Public Relations in Practice Series), Smith, L

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ISBN
9780749439484
Kategorie

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Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749439483
ISBN-13
9780749439484
eBay Product ID (ePID)
2854691

Product Key Features

Book Title
Effective Internal Communication
Number of Pages
240 Pages
Language
English
Publication Year
2005
Topic
Business Communication / General, Public Relations, Management
Illustrator
Yes
Genre
Business & Economics
Author
Pamela Mounter, Lyn Smith
Book Series
PR in Practice Ser.
Format
Perfect

Dimensions

Item Height
0 in
Item Weight
0 Oz
Item Length
0 in
Item Width
0 in

Additional Product Features

Intended Audience
Trade
LCCN
2005-012626
Reviews
"Explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes, and provides tools for effective communication with employees." Voluntary Sector "Lyn Smith uses practical examples from organisations of all sizes and from across all sectors to illustrate how internal communication is vital, not only to the well-being of employees but also for the performance of the organisation." Charity Times "getAbstract.com recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world." www.getAbstract.com "This book is for the practitioner to understand the broader context of their profession and for the theoretician to understand the reality of practicing internal communications in the real world." Professional Marketing Magazine "getAbstract recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world." GetAbstract, "getAbstract.com recommends it to anyone who needs a primer on why internal communiation is increasingly important in the corporate world." -- getAbstract.com "getAbstract.com", "Explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes, and provides tools for effective communication with employees." -Voluntary Sector, August/September 2005 "Lyn Smith uses practical examples from organisations of all sizes and from across all sectors to illustrate how internal communication is vital, not only to the well-being of employees but also for the performance of the organisation." -Charity Times, November 2005 "getAbstract.com recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world." www.getAbstract.com, January 2006 "This book is for the practitioner to understand the broader context of their profession and for the theoretician to understand the reality of practicing internal communications in the real world." Professional Marketing Magazine
Dewey Edition
22
Dewey Decimal
658.4/5
Table Of Content
Topics included are: *what makes up internal communication; *the business rationale for IC; *the audience for IC; *theories into practice; *managing IC in-house; *outsourcing the IC function; *how IC differs across sectors; *how the legal framework fits in; *the channels used; *benchmarking and measurement of results; and *the effects of technology. The book will also include a number of topical case studies throughout the text to bring the often complex issues to life.
Synopsis
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability.In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication., Until recently, internal communication (IC) was often overlooked in standard approaches to public relations, both in theory and practice. This attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability., Previously overlooked in the workplace, Effective Internal Communication explores how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity., Crammed with practical examples and useful advice, this books contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail.
LC Classification Number
HD30.3

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    Item arrived quickly even with Media Mail. Book was packaged securely. The condition was near mint, with an excellent quality and appearance. I would rate this a Fantastic value. Communication was clear, concise and quick, and the seller was very helpful. I would most certainly do business with them again. Give them a look, and buy/bid with confidence. Thank you very much for your time, attention and help. Many Thanks!!! A+A+A+A+A+