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Der GANZ NEUE Denk nicht an einen Elefanten!: Kenne deine Werte und rahmen Sie die Deba...
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Der GANZ NEUE Denk nicht an einen Elefanten!: Kenne deine Werte und rahmen Sie die Deba...

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    Artikelmerkmale

    Artikelzustand
    Akzeptabel: Buch mit deutlichen Gebrauchsspuren. Der Einband kann einige Beschädigungen aufweisen, ...
    Release Year
    2014
    ISBN
    9781603585941
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Rizzoli International Publications, Incorporated
    ISBN-10
    160358594X
    ISBN-13
    9781603585941
    eBay Product ID (ePID)
    11038530461

    Product Key Features

    Book Title
    All New Don't Think of an Elephant! : Know Your Values and Frame the Debate
    Number of Pages
    192 Pages
    Language
    English
    Topic
    Political Process / Campaigns & Elections, American Government / General, Political Ideologies / Conservatism & Liberalism
    Publication Year
    2014
    Genre
    Political Science
    Author
    George Lakoff
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.5 in
    Item Weight
    8.6 Oz
    Item Length
    8.3 in
    Item Width
    5.4 in

    Additional Product Features

    Intended Audience
    Trade
    LCCN
    2015-431374
    Reviews
    "Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos, "When the original Don't Think of an Elephant! came out in in 2004, Lakoff showed us that progressive Democrats voted on values, not issues-just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan, "When the original Don't Think of an Elephant! came out in in 2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America, "Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started." --Markos Moulitsas, founder and publisher, Daily Kos "The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains." --Jennifer M. Granholm, former governor of Michigan "When the original Don't Think of an Elephant! c ame out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better." --Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America
    TitleLeading
    The
    Edition Description
    Anniversary,Special
    Synopsis
    Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas --ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom., Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackl, "[Lakoff is] the father of framing."-- The New York Times "An indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now."--Jennifer M. Granholm, former governor of Michigan Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas --ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant! picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom., Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples lives? Whether you answer yes or no, the insights in Don t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire."
    LC Classification Number
    JA85.2.U6L35 2014

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