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Levi's Unbuttoned: The Woke Mob Took My Job but Gave Me My Voice
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Levi's Unbuttoned: The Woke Mob Took My Job but Gave Me My Voice
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Levi's Unbuttoned: The Woke Mob Took My Job but Gave Me My Voice

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    Artikelmerkmale

    Artikelzustand
    Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
    Release Year
    2022
    ISBN
    9781958682241
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Skyhorse Publishing Company, Incorporated
    ISBN-10
    1958682241
    ISBN-13
    9781958682241
    eBay Product ID (ePID)
    23058385221

    Product Key Features

    Book Title
    Levi's Unbuttoned : the Woke Mob Took My Job but Gave Me My Voice
    Number of Pages
    276 Pages
    Language
    English
    Topic
    Women in Business, General, Censorship, Corporate & Business History
    Publication Year
    2022
    Genre
    Political Science, Business & Economics
    Author
    Jennifer Sey
    Format
    Hardcover

    Dimensions

    Item Height
    1.1 in
    Item Weight
    22.3 Oz
    Item Length
    9 in
    Item Width
    6 in

    Additional Product Features

    Intended Audience
    Trade
    Synopsis
    Jennifer Sey's career at Levi's began in 1999 as an assistant marketing manager. By 2013, she had risen to chief marketing officer and in 2020, was promoted to global brand president. It was widely assumed she would become the first woman CEO of the iconic brand. But for Sey, earning the right to fully express herself, especially on behalf of vulnerable children had been hard-won, and serves as the backdrop to the story. As a child and adolescent, she was among America's top gymnasts, in 1986 winning the title of National Champion. But that success came at enormous personal cost, both physical and emotional - and she eventually became the first former gymnast to blow the whistle on the sport's pervasive culture of abuse. By then, she was already a top executive at Levi's and the company hailed her for her courage. But just a few years later, when she refused to blindly follow the narrative on the government response to COVID-19, her previously loyal "woke" community turned on her. None of her prior political activism in support of children, racial equality in the workplace, or voting rights mattered. Nor did the fact that she was the executive sponsor of Levi's Black Employee Resource Group. Nor the fact that she had led the company's initiatives on gay rights, women's reproductive rights, or gun control. For all that, she was undeterred. She understood full well the long-term damage that school closures and virtual learning would have on an entire generation of children, and that the greatest burden would fall on the poorest and most vulnerable of them. After failing to rouse the interest of the mainstream media, Sey went on Fox's The Ingraham Angle to plead her case -- and the internal pressure to fire her reached a fever pitch. Ultimately, Levi's CEO finally told her that it had become "untenable" for her to remain at the company. Even then, Sey refused to a million-dollar severance package. Why? Had she taken the money, she would have been required to sign an NDA and stay silent about the whole affair--and that was too steep a price. A riveting story of not only Sey's 23-year career at Levi Strauss & Co. but of her prior experience as a world class gymnast, Levi's Unbuttoned is a riveting read. It is sure to be one of the top books of the 2022 holiday season., Jennifer Sey was on track to become the first woman CEO of Levi Strauss & Co. As the President of the Levi's brand, she was widely celebrated as a versatile and inspirational leader who had helped save the iconic brand from bankruptcy. Formerly a self-described "left of left of center" progressive, she was beloved as the embodiment of the company's "profits through principles" ethos. But everything changed when Sey publicly opposed the closure of San Francisco's public schools at the height of the pandemic. In response to her 'wrongthink,' management gave her a choice: shut up or leave. She decided that defending at-risk children was more important than the job that she loved, and so she resigned. After more than two decades at the company, she gave up her professional future to retain her voice. In Levi's Unbuttoned, Sey recounts her remarkable journey from U.S. National Gymnastics champion through her rise up the corporate ladder at Levi's. As the highest profile executive to fall victim to the cancel culture engulfing America, her story is an inspiration for all those who, in these difficult times, feel pressured to remain silent on their most fundamental beliefs. The more Americans who stand up to "woke-ism," the better chance we have at creating a truly equitable and inclusive society. Principles and integrity matter. Ultimately, they matter more than anything else.

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