Bild 1 von 1
Galerie
Bild 1 von 1
Ähnlichen Artikel verkaufen?
Marktforschung in der Praxis - 4. Auflage von Paul Hague (Taschenbuch)
US $23,99
Ca.CHF 19,09
oder Preisvorschlag
Artikelzustand:
Neu
Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte Seiten. Genauere Einzelheiten entnehmen Sie bitte dem Angebot des Verkäufers.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos Standard Shipping.
Standort: Multiple locations, USA
Lieferung:
Lieferung zwischen Do, 9. Okt und Di, 14. Okt nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Verkäufer zahlt Rückversand.
Zahlungen:
Sicher einkaufen
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:187558120431
Artikelmerkmale
- Artikelzustand
- Book Title
- Market Research in Practice - 4th Edition by Paul Hague (Paperba
- Country/Region of Manufacture
- United States - US
- Vintage
- No
- Personalize
- No
- ISBN
- 9781398602823
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1398602825
ISBN-13
9781398602823
eBay Product ID (ePID)
20050382891
Product Key Features
Number of Pages
392 Pages
Language
English
Publication Name
Market Research in Practice : an Introduction to Gaining Greater Market Insight
Subject
Marketing / General, Commerce, Marketing / Research
Publication Year
2021
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
22.7 Oz
Item Length
9.4 in
Item Width
6.7 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2021-947780
Dewey Edition
23
Reviews
This book presents the rare combination of being comprehensive, authoritative, and eminently readable. It should become the go-to guide for researchers and research buyers seeking to understand the full research process and its many purposes., Tactics don't work without a solid strategic foundation. And you only get strategy right working from a good base of market research. This book is that base. Clear. Practical. And everything you need to know to do market research properly., A concise, engaging and extremely accessible introduction to market research, tools, techniques and issues. This book stands out because of it succinctness, clarity, and brevity. This is a great go-to guide for anyone seeking an introduction to market research.
Illustrated
Yes
Dewey Decimal
658.83
Table Of Content
* Section - ONE: Planning a market research study; ** Chapter - 01: Introduction; ** Chapter - 02: Market research design; ** Chapter - 03: Uses of market research; * Section - TWO: Qualitative research; ** Chapter - 04: Qualitative research; ** Chapter - 05: Desk research; ** Chapter - 06: Focus groups; ** Chapter - 07: Depth interviewing; ** Chapter - 08: Observation and ethnography; * Section - THREE: Quantitative research; ** Chapter - 09: Quantitative research; ** Chapter - 10: Sampling and statistics; ** Chapter - 11: Questionnaire design; ** Chapter - 12: Face-to-face interviewing; ** Chapter - 13: Telephone interviewing; ** Chapter - 14: Self-completion questionnaires; ** Chapter - 15: Online surveys; ** Chapter - 16: Data analysis; * Section - FOUR: Using market research; ** Chapter - 17: Using market research to segment markets; ** Chapter - 18: Using market research to improve a brand position; ** Chapter - 19: Using market research to improve customer satisfaction and loyalty; ** Chapter - 20: Using market research to achieve optimum pricing; ** Chapter - 21: Using market research to enter a new market; ** Chapter - 22: Using market research to test advertising effectiveness; ** Chapter - 23: Using market research to launch a new product; ** Chapter - 24: Reporting; * Section - FIVE: The market research industry; ** Chapter - 25: International market research; ** Chapter - 26: Research trends; ** Chapter - 27: Ethics in market research
Synopsis
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results., Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
LC Classification Number
HF5415.2.H253 2021
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
Bullseye Deals
98,5% positive Bewertungen•5.6 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'105'076)
Dieser Artikel (1)
Alle Artikel (1'105'076)
- Automatische Bewertung von eBay- Bewertung vom Käufer.Letzter MonatBestellung pünktlich und problemlos geliefert
- eBay 自動留下信用評價- Bewertung vom Käufer.Letzter Monat訂單準時送達，沒遇到任何問題
- m***i (416)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat deal! Was shipped in appropriate packaging and arrived fast. Pot has a little dented raised edge on the metal lip, but it’s worth it for the discount
- m***i (416)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat deal! Was shipped in appropriate packaging and arrived fast. Exactly as described. Thanks!
Noch mehr entdecken:
- Paul-Maar-Taschenbuch-Belletristik - Bücher auf Deutsch,
- F. - Paul-Wilson-Taschenbuch-Belletristik - Bücher,
- Paul Maar Belletristik-Bücher im Taschenbuch-Format,
- Paul Maar mit Kinder- & Jugendliteratur-Bücher im Taschenbuch-Format,
- Paul Maar mit Kinder- & Jugendliteratur im Taschenbuch-Bücher auf Deutsch,
- Bücher im Taschenbuch Sachbuch 4-8 Jahre,
- 4-8 Jahre im Taschenbuch-Bücher auf Deutsch Sachbuch,
- 4-8 Jahre im Taschenbuch-Bücher auf Englisch Sachbuch,
- Kinder- & Jugendliteratur als Taschenbuch mit Bücher 4-8 Jahre,
- 4-8 Jahre mit Kinder- & Jugendliteratur im Taschenbuch-Bücher auf Deutsch
Bullseye Deals
98,5% positive Bewertungen•5.6 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'105'076)
Dieser Artikel (1)
Alle Artikel (1'105'076)
- Automatische Bewertung von eBay- Bewertung vom Käufer.Letzter MonatBestellung pünktlich und problemlos geliefert
- eBay 自動留下信用評價- Bewertung vom Käufer.Letzter Monat訂單準時送達，沒遇到任何問題
- m***i (416)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat deal! Was shipped in appropriate packaging and arrived fast. Pot has a little dented raised edge on the metal lip, but it’s worth it for the discount
- m***i (416)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat deal! Was shipped in appropriate packaging and arrived fast. Exactly as described. Thanks!