Foundations of Business - Paperback, by Pride Hughes, Kapoor - Good

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Series
Mindtap Course List Ser.
Book Title
Foundations of Business
Educational Level
Adult & Further Education
Personalized
No
Level
Business
Country of Origin
United States
ISBN
9780357717943
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357717945
ISBN-13
9780357717943
eBay Product ID (ePID)
14057237852

Product Key Features

Number of Pages
560 Pages
Publication Name
Foundations of Business
Language
English
Publication Year
2022
Subject
General, Economics / General, Teaching Methods & Materials / General
Features
Revised
Type
Textbook
Author
Jack R. Kapoor, William M. Pride, Robert J. Hughes
Subject Area
Education, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
40 Oz
Item Length
1 in
Item Width
8.4 in

Additional Product Features

Edition Number
7
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658
Edition Description
Revised edition
Table Of Content
Part I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7. Creating a Flexible Organization.8. Producing Quality Goods and Services.Part IV: HUMAN RESOURCES.9. Attracting and Retaining the Best Employees.10. Motivating and Satisfying Employees.Part V: MARKETING.11. Building Customer Relationships Through Effective Marketing.12. Creating and Pricing Products That Satisfy Customers.13. Distributing and Promoting Products.Part VI: INFORMATION, ACCOUNTING, AND FINANCE.14. Exploring Social Media and e-Business.15. Using Management and Accounting Information.16. Mastering Financial Management.Online Chapters17. Understanding Personal Finances and Investments. 18. Enhancing Union-Management Relations.Online AppendicesAppendix A Careers in Business.Appendix B Risk Management and Insurance.Appendix C Business Law, Regulation, and Taxation.
Synopsis
Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That's what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation's economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.
LC Classification Number
HD31

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